The Pitch: Advertising and marketing news for 2.28.23

Hopewell Downtown Partnership released a new promotional video. The 30-second clip is posted on the nonprofit’s social media channels and was produced in collaboration with Effectv and post-production studio Dovetail Post. Voice actor Audra Honaker provided the voiceover.

Tilt Creative + Production and photographer Cade Martin collaborated on a photo-and-video campaign for Wounded Warrior Project. The lead generation/retargeting campaign aimed to reach veterans who could benefit from but hadn’t committed to the nonprofit’s services.

WoundedWarrior1

Work from Tilt’s campaign for Wounded Warrior Project, which featured photos by Cade Martin.

Shapes & Colors launched an updated website for Level, a wallcoverings company based in Ohio.

The Idea Center was hired by Virginia Cardiovascular Consultants in Fredericksburg to create a logo and website. It was hired by Virginia Department for the Blind and Vision Impaired for video work.

Filmspire produced a short film for client Virginia American Water. The five-minute clip tells the story of how the publicly traded water services company helped the Town of Waverly overcome challenges with its drinking and wastewater management by purchasing its water system.

Carissa Ghaffari

Carissa Ghaffari

Madison+Main promoted Carissa Ghaffari to creative director. The VCU alum was previously a senior art director with the agency and has worked there since 2018.

Liv Herndon

Liv Herndon

Addison Clark designed a new logo and website for client Door & Hardware Specialties, a Glen Allen-based firm that supplies contractors and facility managers across the state. The agency hired Liv Herndon as a social media coordinator, and it promoted Mary Kyle to senior graphic designer, Isabelle Thomas to account manager and Libbie Alexander to graphic designer.

Bellrae Marketing launched a redesigned website for Innsbrook Shoppes. The site features an updated look and showcases tenants in the shopping center at Innsbrook, where the digital marketing firm also is based.

Noah Autry

Noah Autry

NDP hired Noah Autry as an account supervisor. The Virginia Tech grad previously worked at Dotted Line and Yebo. NDP promoted Betsy Fodor to vice president of finance and human resources. She has worked at the agency for 16 years. Taylor Miles was promoted to VP of consumer engagement and has worked at NDP since 2018. Wendy Wyne, with the agency since 2021, was promoted to VP of operations and production.

Arts & Letters hired Vahbiz Engineer and Liz Delp as creative directors and Tim Hubbell as development director. Engineer and Delp were previously at New York-based Anomaly, and Hubbell is a former brand marketing director with ESPN. All are based in New York City, where Arts & Letters is planning to open an office later this year. Little Black Book has more details.

Overcoast contributed sound for The Martin Agency’s “Shelter” ad for Busch Light, Arts & Letters’ “Dry January” ad for Tito’s Handmade Vodka, and ads for Southern Comfort, Yahoo Mail and Under Armour’s Curry brand.

Hopewell Downtown Partnership released a new promotional video. The 30-second clip is posted on the nonprofit’s social media channels and was produced in collaboration with Effectv and post-production studio Dovetail Post. Voice actor Audra Honaker provided the voiceover.

Tilt Creative + Production and photographer Cade Martin collaborated on a photo-and-video campaign for Wounded Warrior Project. The lead generation/retargeting campaign aimed to reach veterans who could benefit from but hadn’t committed to the nonprofit’s services.

WoundedWarrior1

Work from Tilt’s campaign for Wounded Warrior Project, which featured photos by Cade Martin.

Shapes & Colors launched an updated website for Level, a wallcoverings company based in Ohio.

The Idea Center was hired by Virginia Cardiovascular Consultants in Fredericksburg to create a logo and website. It was hired by Virginia Department for the Blind and Vision Impaired for video work.

Filmspire produced a short film for client Virginia American Water. The five-minute clip tells the story of how the publicly traded water services company helped the Town of Waverly overcome challenges with its drinking and wastewater management by purchasing its water system.

Carissa Ghaffari

Carissa Ghaffari

Madison+Main promoted Carissa Ghaffari to creative director. The VCU alum was previously a senior art director with the agency and has worked there since 2018.

Liv Herndon

Liv Herndon

Addison Clark designed a new logo and website for client Door & Hardware Specialties, a Glen Allen-based firm that supplies contractors and facility managers across the state. The agency hired Liv Herndon as a social media coordinator, and it promoted Mary Kyle to senior graphic designer, Isabelle Thomas to account manager and Libbie Alexander to graphic designer.

Bellrae Marketing launched a redesigned website for Innsbrook Shoppes. The site features an updated look and showcases tenants in the shopping center at Innsbrook, where the digital marketing firm also is based.

Noah Autry

Noah Autry

NDP hired Noah Autry as an account supervisor. The Virginia Tech grad previously worked at Dotted Line and Yebo. NDP promoted Betsy Fodor to vice president of finance and human resources. She has worked at the agency for 16 years. Taylor Miles was promoted to VP of consumer engagement and has worked at NDP since 2018. Wendy Wyne, with the agency since 2021, was promoted to VP of operations and production.

Arts & Letters hired Vahbiz Engineer and Liz Delp as creative directors and Tim Hubbell as development director. Engineer and Delp were previously at New York-based Anomaly, and Hubbell is a former brand marketing director with ESPN. All are based in New York City, where Arts & Letters is planning to open an office later this year. Little Black Book has more details.

Overcoast contributed sound for The Martin Agency’s “Shelter” ad for Busch Light, Arts & Letters’ “Dry January” ad for Tito’s Handmade Vodka, and ads for Southern Comfort, Yahoo Mail and Under Armour’s Curry brand.

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