The Pitch: Advertising and marketing news for 3.14.23

UNDER ARMOUR – SWACKET from MONDIAL on Vimeo.

Mondial completed several projects for national sportswear brand Under Armour. Work included five 15-second videos and two longer tech pieces promoting NBA player Steph Curry’s latest shoe launch. A 30-second video and four 15-second clips were produced for the brand’s Flow Dynamic shoe launch. And a 30-second clip was produced to promote the brand’s Swacket cold weather jacket.

JLV Communications produced a new investment guide for Hopewell Downtown Partnership. The 23-page guide outlines advantages of starting a business in the city.

Addison Clark designed the annual report for Friends of Hollywood Cemetery. The report details the nonprofit’s fundraising and preservation efforts for the prior year and is sent to donors. The agency contributed to rebranding for K&Z Builders LLC, a Mechanicsville-based homebuilder formerly known as Krickovic & Ziegler LLC.

Addison Clark provided web and marketing support for American Foundation for Donation and Transplantation’s annual Living Donation Conference. Attendees viewed educational videos and presentations on a platform the agency developed. The virtual program was the first of four yearly conferences that will be supported by the agency.

Wabash & Lake Advertising developed a TV and video campaign and website for law firm Cravens & Noll PC. The 15-second ads were shot in collaboration with Matt Polson with The Video Department. The website was created with Jonas Marketing.

The Pitch CADE SPYMUSEUM 02 LaserFocus Layered nocart

One of the images Cade Martin collaborated on for the International Spy Museum campaign.

Cade Martin Photography won Best in Show at this year’s D.C. Addys for images included in a branding campaign for the International Spy Museum. The images also won a Gold Addy in the digitally enhanced still photography category, in which Martin also received a Silver Addy for a separate campaign. The Spy Museum campaign was led by D.C.-based agency January Third and involved Philadelphia-based NLD Productions.

The Martin Agency was named Ad Age’s 2023 Agency of the Year. The trade publication also named Arts & Letters a “Standout” on its 2023 Agency A-List.

Arts & Letters completed a brand platform for Dick’s Sporting Goods. Ad Age has more here on the work, describing it as the retailer’s largest ad campaign to date.

UNDER ARMOUR – SWACKET from MONDIAL on Vimeo.

Mondial completed several projects for national sportswear brand Under Armour. Work included five 15-second videos and two longer tech pieces promoting NBA player Steph Curry’s latest shoe launch. A 30-second video and four 15-second clips were produced for the brand’s Flow Dynamic shoe launch. And a 30-second clip was produced to promote the brand’s Swacket cold weather jacket.

JLV Communications produced a new investment guide for Hopewell Downtown Partnership. The 23-page guide outlines advantages of starting a business in the city.

Addison Clark designed the annual report for Friends of Hollywood Cemetery. The report details the nonprofit’s fundraising and preservation efforts for the prior year and is sent to donors. The agency contributed to rebranding for K&Z Builders LLC, a Mechanicsville-based homebuilder formerly known as Krickovic & Ziegler LLC.

Addison Clark provided web and marketing support for American Foundation for Donation and Transplantation’s annual Living Donation Conference. Attendees viewed educational videos and presentations on a platform the agency developed. The virtual program was the first of four yearly conferences that will be supported by the agency.

Wabash & Lake Advertising developed a TV and video campaign and website for law firm Cravens & Noll PC. The 15-second ads were shot in collaboration with Matt Polson with The Video Department. The website was created with Jonas Marketing.

The Pitch CADE SPYMUSEUM 02 LaserFocus Layered nocart

One of the images Cade Martin collaborated on for the International Spy Museum campaign.

Cade Martin Photography won Best in Show at this year’s D.C. Addys for images included in a branding campaign for the International Spy Museum. The images also won a Gold Addy in the digitally enhanced still photography category, in which Martin also received a Silver Addy for a separate campaign. The Spy Museum campaign was led by D.C.-based agency January Third and involved Philadelphia-based NLD Productions.

The Martin Agency was named Ad Age’s 2023 Agency of the Year. The trade publication also named Arts & Letters a “Standout” on its 2023 Agency A-List.

Arts & Letters completed a brand platform for Dick’s Sporting Goods. Ad Age has more here on the work, describing it as the retailer’s largest ad campaign to date.

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