The Pitch: Advertising and marketing news for 4.25.23

93octane EverBless before after

Before-and-after logos from 93 Octane’s rebrand for EverBless Foundation.

93 Octane rebranded Virginia Baptist Foundation as EverBless Foundation. The rebrand is aimed at reaching a wider audience and better expressing benefits of the foundation’s charitable financial management. EverBless also hired the agency to kick off its 100th anniversary campaign with website updatesvideo, a special-edition magazine, 3D mailer, email and interactive tradeshow display.

93 Octane created an updated logo for WJ Rapp, a local general construction company. The project also included graphic standards and signage.

Torx picked up NIRSense as a client and will be developing a new website for the medical technology company. It was hired by Richmond-based Prime Drug Testing to design a new website with programming that connects employers with drug testing collection sites.

torx our agency madde

Madde Lucenti

Torx was hired by VanSpine, a Henrico-based orthopedic clinic, to redesign its website. The agency also hired Madde Lucenti as an account manager. Lucenti is a 2021 Liberty University graduate and previously worked at The Idea Center.

Colab won a Webby award in the Websites and Mobile Sites–Music category in the 27th annual Webby Awards, presented by the International Academy of Digital Arts and Sciences. The award is for the agency’s digital design and web development work for New York City hip-hop station Hot 97 FM (WHQT).

Addison Clark produced a branding video for First National Bank Small Business Finance. The video will be used to raise brand awareness in several metro regions in the South and Midwest through a paid LinkedIn advertising program. It also produced a customer testimonial-style video for First National’s Michael Byers, a business development officer based in Raleigh.

The Spirit of an Entrepreneur – FNB Small Business Finance from FNB Small Business on Vimeo.

Bellrae Marketing launched a redesigned website for Innsbrook. Work included photography, copywriting and custom interactive maps. The website was designed to reflect the transforming business park’s new image as a live-work-play destination.

Rocket Pop Media was hired as agency of record for the inaugural Iron Blossom Festival, a two-day music festival scheduled Aug. 26-27 at Monroe Park. The agency created branding and an event website that’s set to go live in May. It also is spearheading social and earned media strategies and will be overseeing event video and photography.

The Martin Agency created four spots for a campaign for Hanes. Called “Make Yourself Comfortable,” the campaign for the national underwear brand is set in the Victorian Age in a nod to the company’s nearly 125-year-old history. The ads launch during the NBA Playoffs, and the campaign includes social and digital media, and organic social and influencer marketing, according to a release.

Martin also released its first campaign for UScellular promoting the phone carrier’s US Mode, Ad Age reports.

93octane EverBless before after

Before-and-after logos from 93 Octane’s rebrand for EverBless Foundation.

93 Octane rebranded Virginia Baptist Foundation as EverBless Foundation. The rebrand is aimed at reaching a wider audience and better expressing benefits of the foundation’s charitable financial management. EverBless also hired the agency to kick off its 100th anniversary campaign with website updatesvideo, a special-edition magazine, 3D mailer, email and interactive tradeshow display.

93 Octane created an updated logo for WJ Rapp, a local general construction company. The project also included graphic standards and signage.

Torx picked up NIRSense as a client and will be developing a new website for the medical technology company. It was hired by Richmond-based Prime Drug Testing to design a new website with programming that connects employers with drug testing collection sites.

torx our agency madde

Madde Lucenti

Torx was hired by VanSpine, a Henrico-based orthopedic clinic, to redesign its website. The agency also hired Madde Lucenti as an account manager. Lucenti is a 2021 Liberty University graduate and previously worked at The Idea Center.

Colab won a Webby award in the Websites and Mobile Sites–Music category in the 27th annual Webby Awards, presented by the International Academy of Digital Arts and Sciences. The award is for the agency’s digital design and web development work for New York City hip-hop station Hot 97 FM (WHQT).

Addison Clark produced a branding video for First National Bank Small Business Finance. The video will be used to raise brand awareness in several metro regions in the South and Midwest through a paid LinkedIn advertising program. It also produced a customer testimonial-style video for First National’s Michael Byers, a business development officer based in Raleigh.

The Spirit of an Entrepreneur – FNB Small Business Finance from FNB Small Business on Vimeo.

Bellrae Marketing launched a redesigned website for Innsbrook. Work included photography, copywriting and custom interactive maps. The website was designed to reflect the transforming business park’s new image as a live-work-play destination.

Rocket Pop Media was hired as agency of record for the inaugural Iron Blossom Festival, a two-day music festival scheduled Aug. 26-27 at Monroe Park. The agency created branding and an event website that’s set to go live in May. It also is spearheading social and earned media strategies and will be overseeing event video and photography.

The Martin Agency created four spots for a campaign for Hanes. Called “Make Yourself Comfortable,” the campaign for the national underwear brand is set in the Victorian Age in a nod to the company’s nearly 125-year-old history. The ads launch during the NBA Playoffs, and the campaign includes social and digital media, and organic social and influencer marketing, according to a release.

Martin also released its first campaign for UScellular promoting the phone carrier’s US Mode, Ad Age reports.

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