The Pitch: Advertising and marketing news for 6.27.23

Donate Life Virginia: Myth-Conceptions from Elevation on Vimeo.

Elevation launched a new campaign for Donate Life Virginia. The campaign features a mermaid to highlight “myth-conceptions” around organ donation. Work included a 30-second spot that is running statewide, three 15-second spots and a long-form video, as well as a website and support materials. The agency worked with The Branching on video production.

Arts & Letters completed a new campaign for Tito’s Handmade Vodka. Playing off the brand’s Tito’s in a Can campaign, the “Canformity” campaign introduces a 128-ounce cocktail keg called and an insulated can-cooler and refillable cup. The campaign also includes cocktail recipes and 15-, 30- and 60-second videos.

Adam Henderson

Adam Henderson

Hue & Cry hired Adam Henderson as an animator/illustrator. His design credits include animated anthology Love, Death + Robots, The Strokes’ “At The Door” music video, and a recent Hue & Cry campaign for Mountain Dew. Trish Janovich was promoted to art director. She was previously a senior designer.

Xponent21 completed a website redesign and optimization and is providing ongoing lead generation work for Pool Brokers USA, a pool construction and installation company based in North Carolina.

CadeMartin1

One of Cade Martin’s images for Regenxbio.

Cade Martin was hired by D.C.-based communications firm Kinetic to shoot images for a photo library for Regenxbio, a clinical-stage biotechnology company in Rockville, Maryland.

The Martin Agency hired Alanna Strauss as an executive vice president. Formerly with Fender and Netflix, Strauss will head up the agency’s Cultural Impact Lab and a new division, Martin Entertainment. More at Shots.net.

Addison Clark produced a 30-second commercial for CD Hall Waste Services, a dumpster rental service in Chesterfield. Titled “Take Your Home Back,” the ad promotes residential spring cleaning and decluttering. The agency hired Bailey Butler, a recent JMU graduate, as a social media coordinator.

Yebo announced it is closing June 30 after a 35-year run. Formerly Barber Martin Agency, the 15-person agency was founded in 1988 by Bob Barber and Bill Martin and has been led since 2006 by current owner and CEO Robyn Zacharias.

Donate Life Virginia: Myth-Conceptions from Elevation on Vimeo.

Elevation launched a new campaign for Donate Life Virginia. The campaign features a mermaid to highlight “myth-conceptions” around organ donation. Work included a 30-second spot that is running statewide, three 15-second spots and a long-form video, as well as a website and support materials. The agency worked with The Branching on video production.

Arts & Letters completed a new campaign for Tito’s Handmade Vodka. Playing off the brand’s Tito’s in a Can campaign, the “Canformity” campaign introduces a 128-ounce cocktail keg called and an insulated can-cooler and refillable cup. The campaign also includes cocktail recipes and 15-, 30- and 60-second videos.

Adam Henderson

Adam Henderson

Hue & Cry hired Adam Henderson as an animator/illustrator. His design credits include animated anthology Love, Death + Robots, The Strokes’ “At The Door” music video, and a recent Hue & Cry campaign for Mountain Dew. Trish Janovich was promoted to art director. She was previously a senior designer.

Xponent21 completed a website redesign and optimization and is providing ongoing lead generation work for Pool Brokers USA, a pool construction and installation company based in North Carolina.

CadeMartin1

One of Cade Martin’s images for Regenxbio.

Cade Martin was hired by D.C.-based communications firm Kinetic to shoot images for a photo library for Regenxbio, a clinical-stage biotechnology company in Rockville, Maryland.

The Martin Agency hired Alanna Strauss as an executive vice president. Formerly with Fender and Netflix, Strauss will head up the agency’s Cultural Impact Lab and a new division, Martin Entertainment. More at Shots.net.

Addison Clark produced a 30-second commercial for CD Hall Waste Services, a dumpster rental service in Chesterfield. Titled “Take Your Home Back,” the ad promotes residential spring cleaning and decluttering. The agency hired Bailey Butler, a recent JMU graduate, as a social media coordinator.

Yebo announced it is closing June 30 after a 35-year run. Formerly Barber Martin Agency, the 15-person agency was founded in 1988 by Bob Barber and Bill Martin and has been led since 2006 by current owner and CEO Robyn Zacharias.

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