ASM Global adds new $50M Henrico Sports & Events Center to its lineup

HenricoSportsCenter

The Henrico Sports & Event Center at Virginia Center Commons is under construction. (File photo courtesy Henrico County)

Just months after it signed on to oversee the new regional arena in the works at GreenCity, venue management company ASM Global has added another facility in Henrico to its Richmond-area roster.

ASM was announced Thursday as the operator for the county’s under-construction Henrico Sports & Events Center, a $50 million facility set to open in October at the transforming site of the former Virginia Center Commons mall.

The county’s announcement said the board of directors for its nascent Henrico Sports & Entertainment Authority approved a five-year contract with ASM in July, with options to extend the contract annually for another five years.

The news comes seven months after ASM signed on to manage and help develop the 17,000-seat arena that’s planned to anchor GreenCity, the massive development set to fill 200 acres along the Interstate 95 corridor about a mile south of the events center. ASM also manages Richmond’s Altria Theater, Bon Secours Training Center and Dominion Energy Center along with 350-plus venues around the world.

Henrico Sports Events Cntr rendering

The sports and events center is planned to open in mid-October. (Henrico County image)

ASM will provide onsite staff and oversee the events center’s day-to-day operations, according to the announcement. Responsibilities include managing the box office for ticketed events, vendor contracting, facility maintenance and upkeep, event management, licensing and permits, and oversight of concessions and catering.

Event scheduling will remain the authority’s responsibility to ensure availability for high school graduations, athletic tournaments and other events that are priorities for the county. ASM will focus on near-term scheduling and use its network of promoters to book concerts, family shows and sporting events, the county said.

The announcement included comments from ASM’s Doug Thornton, executive vice president of stadiums, arenas and theaters, and from Dennis Bickmeier, executive director of the Henrico Sports & Entertainment Authority, who said ASM’s involvement with the events center and the arena at GreenCity would provide opportunities to leverage both to attract events to the county.

VCCtour1

Henrico County hosted a tour of the under-construction events center in June. (BizSense file photo)

In June, Henrico announced that the center had secured bookings with 31 sports and community organizations for more than 135 event dates from mid-October of this year through 2024. Also finalized is a two-year booking to host the Atlantic 10 Women’s Basketball Championship in March 2024 and 2025, and the 2024 Adult and Junior Division Wheelchair Basketball National Tournaments, to be held the first two weekends in April.

Designed to also host volleyball and basketball tournaments as well as graduations, the 185,000-square-foot facility will feature more than 115,000 square feet of adaptable event space with stadium seating and room for 12 basketball courts or 24 volleyball courts.

The center is a joint effort by Henrico and local development firm Rebkee, which is leading the redevelopment of the razed suburban indoor mall into an urban-style mixed-use village. EDC is the general contractor.

HenricoSportsCenter

The Henrico Sports & Event Center at Virginia Center Commons is under construction. (File photo courtesy Henrico County)

Just months after it signed on to oversee the new regional arena in the works at GreenCity, venue management company ASM Global has added another facility in Henrico to its Richmond-area roster.

ASM was announced Thursday as the operator for the county’s under-construction Henrico Sports & Events Center, a $50 million facility set to open in October at the transforming site of the former Virginia Center Commons mall.

The county’s announcement said the board of directors for its nascent Henrico Sports & Entertainment Authority approved a five-year contract with ASM in July, with options to extend the contract annually for another five years.

The news comes seven months after ASM signed on to manage and help develop the 17,000-seat arena that’s planned to anchor GreenCity, the massive development set to fill 200 acres along the Interstate 95 corridor about a mile south of the events center. ASM also manages Richmond’s Altria Theater, Bon Secours Training Center and Dominion Energy Center along with 350-plus venues around the world.

Henrico Sports Events Cntr rendering

The sports and events center is planned to open in mid-October. (Henrico County image)

ASM will provide onsite staff and oversee the events center’s day-to-day operations, according to the announcement. Responsibilities include managing the box office for ticketed events, vendor contracting, facility maintenance and upkeep, event management, licensing and permits, and oversight of concessions and catering.

Event scheduling will remain the authority’s responsibility to ensure availability for high school graduations, athletic tournaments and other events that are priorities for the county. ASM will focus on near-term scheduling and use its network of promoters to book concerts, family shows and sporting events, the county said.

The announcement included comments from ASM’s Doug Thornton, executive vice president of stadiums, arenas and theaters, and from Dennis Bickmeier, executive director of the Henrico Sports & Entertainment Authority, who said ASM’s involvement with the events center and the arena at GreenCity would provide opportunities to leverage both to attract events to the county.

VCCtour1

Henrico County hosted a tour of the under-construction events center in June. (BizSense file photo)

In June, Henrico announced that the center had secured bookings with 31 sports and community organizations for more than 135 event dates from mid-October of this year through 2024. Also finalized is a two-year booking to host the Atlantic 10 Women’s Basketball Championship in March 2024 and 2025, and the 2024 Adult and Junior Division Wheelchair Basketball National Tournaments, to be held the first two weekends in April.

Designed to also host volleyball and basketball tournaments as well as graduations, the 185,000-square-foot facility will feature more than 115,000 square feet of adaptable event space with stadium seating and room for 12 basketball courts or 24 volleyball courts.

The center is a joint effort by Henrico and local development firm Rebkee, which is leading the redevelopment of the razed suburban indoor mall into an urban-style mixed-use village. EDC is the general contractor.

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Arnold Hager
Arnold Hager
8 months ago

Maybe the City of Richmond will petition the Federal Gov’t for the $$ to construct a light rail system so its citizens can visit this new up and coming Green City. Wait. No casino? Forgetaboutit.

Michael Boyer
Michael Boyer
8 months ago

Please, Please, PLEASE vote YES for the casino,please do it for the CHILDREN,please ,it’s for the children for crying out loud, please!

Victoria Woodhull
Victoria Woodhull
8 months ago
Reply to  Michael Boyer

lol

Polgar Concertado
Polgar Concertado
8 months ago

Good for Rebkee for having the vision and fortitude to make all this happen. They should take over the Green City project. Under their leadership, some actual construction might get started.