Elevation’s Bacon Bait lure for Farmland Foods’ tour sponsorship for Luke Bryan (below).
Elevation collaborated with River City Swimbaits to create a limited-edition bacon bait lure for Farmland Foods’ sponsorship of country singer Luke Bryan’s 2023 Farm Tour. Called Bacon Bait, the handcrafted lure was presented to Bryan at the end of the tour and offered to fans through an Instagram giveaway that concluded last week and garnered more than 45,000 engagements in a week.
Novus Creative is providing branding and marketing for The Nuzzi, a breastfeeding aid launched this year by VCU Health nurses Kristie Bonovitch, Lisa Hileman and Sharon Brinkley and pediatrician Gauri Gulati. Novus owner Alison Fallecker also joined the group as a co-owner.
Tegan Petersen
Hue+Cry completed work for Yahoo! Mail promoting its free trial alerts. The clip features an animated “sticky note monster.” The animation studio moved from 23 S. 13th St. to a space at 16 S. 17th St. It also hired Tegan Petersen as operations and marketing manager.
Campfire & Co. completed a branding and website update for Ruff Canine Club.
Whittington Consulting won two Web Excellence Awards for its website redesigns for Credo, a higher education consulting firm, and for economic development group Greater Richmond Partnership. The websites were chosen from over 1,500 entries.
Arts & Letters released a new campaign for client Zola, a wedding planning platform. The campaign, “Celebrate Along The Way,” depicts the wedding planning journey for today’s couples. It launched this month and includes online videos, social posts, out-of-home ads and an anthem film that’s set to air on Hulu.
Arts & Letters was hired as agency of record for Hubspot and launched a new campaign for the software company. The national campaign features a 60-second spot and includes an NFL Sunday Ticket buy with YouTube, linear TV buys, a DraftKings integration during Monday Night Football and TikTok second-screen takeover ads. The agency also released a new This is SportsCenter commercial for ESPN featuring Stanley Cup champions Jack Eichel and Jonathan Marchessault of the Vegas Golden Knights.
Addison Clark produced a promotional video for Cross Timbers Roofing. The video features company president Chuck Glady and staff members talking about providing customer service.
Addison Clark developed clickable guides for Hollywood Cemetery’s website. The guides highlight trees of Hollywood and James River geology and hydrology and include a birder’s guide to the cemetery.
One of Cade Martin’s photos for Richmond Ballet.
Cade Martin shot photos for Richmond Ballet for its new season marketing campaign. Called “A Stroke of Genius,” the campaign highlights the collaboration between choreographer and dancer and were inspired by choreography drawings by the ballet’s associate artistic director.
Wildfire hired Sarah Stork as social media coordinator. The VCU alum interned with the agency this summer and will be based at its Richmond office.
Elevation’s Bacon Bait lure for Farmland Foods’ tour sponsorship for Luke Bryan (below).
Elevation collaborated with River City Swimbaits to create a limited-edition bacon bait lure for Farmland Foods’ sponsorship of country singer Luke Bryan’s 2023 Farm Tour. Called Bacon Bait, the handcrafted lure was presented to Bryan at the end of the tour and offered to fans through an Instagram giveaway that concluded last week and garnered more than 45,000 engagements in a week.
Novus Creative is providing branding and marketing for The Nuzzi, a breastfeeding aid launched this year by VCU Health nurses Kristie Bonovitch, Lisa Hileman and Sharon Brinkley and pediatrician Gauri Gulati. Novus owner Alison Fallecker also joined the group as a co-owner.
Tegan Petersen
Hue+Cry completed work for Yahoo! Mail promoting its free trial alerts. The clip features an animated “sticky note monster.” The animation studio moved from 23 S. 13th St. to a space at 16 S. 17th St. It also hired Tegan Petersen as operations and marketing manager.
Campfire & Co. completed a branding and website update for Ruff Canine Club.
Whittington Consulting won two Web Excellence Awards for its website redesigns for Credo, a higher education consulting firm, and for economic development group Greater Richmond Partnership. The websites were chosen from over 1,500 entries.
Arts & Letters released a new campaign for client Zola, a wedding planning platform. The campaign, “Celebrate Along The Way,” depicts the wedding planning journey for today’s couples. It launched this month and includes online videos, social posts, out-of-home ads and an anthem film that’s set to air on Hulu.
Arts & Letters was hired as agency of record for Hubspot and launched a new campaign for the software company. The national campaign features a 60-second spot and includes an NFL Sunday Ticket buy with YouTube, linear TV buys, a DraftKings integration during Monday Night Football and TikTok second-screen takeover ads. The agency also released a new This is SportsCenter commercial for ESPN featuring Stanley Cup champions Jack Eichel and Jonathan Marchessault of the Vegas Golden Knights.
Addison Clark produced a promotional video for Cross Timbers Roofing. The video features company president Chuck Glady and staff members talking about providing customer service.
Addison Clark developed clickable guides for Hollywood Cemetery’s website. The guides highlight trees of Hollywood and James River geology and hydrology and include a birder’s guide to the cemetery.
One of Cade Martin’s photos for Richmond Ballet.
Cade Martin shot photos for Richmond Ballet for its new season marketing campaign. Called “A Stroke of Genius,” the campaign highlights the collaboration between choreographer and dancer and were inspired by choreography drawings by the ballet’s associate artistic director.
Wildfire hired Sarah Stork as social media coordinator. The VCU alum interned with the agency this summer and will be based at its Richmond office.