The Pitch: Advertising and marketing news for 12.12.23

“Happy Holiday” from Fable on Vimeo.

Fable Advertising completed a holiday campaign for Virginia Lottery. The campaign includes television, radio, digital, out-of-home and point-of-sale ads. For the TV spot, SpangTV provided production and Overcoast provided music and sound design.

Pommeau 2023 2

Rocket Pop’s label design for Virago Spirits.

Fable moved its office from 10800 Midlothian Turnpike to 611 Bainbridge St. in Manchester. The agency hired Tori Lucas as senior project manager. She had been at The Martin Agency. It also hired Abby Steuart as account coordinator. The recent VCU grad interned for Fable over the summer.

Rocket Pop assisted local distillery Virago Spirits with events marking its fifth anniversary. The agency created a label for a limited edition of Virago’s pommeau beverage and helped brand and organize an anniversary street festival.

Addison Clark designed a new website for client Angus Dentistry, a dental care and cosmetic services practice in the Midlothian area. The agency also developed a new website for local landscaping firm Mulch Supply Co.

Arianna Gordon

Arianna Gordon

Familiar Creatures released new content for its GenMayo and House of Twang campaigns for client Duke’s Mayo. The agency hired Arianna Gordon as a brand strategy associate. Gordon is a recent Brandcenter grad.

Martin Agency named Katie White as sustainability director, a new position, according to Ad Age. White has worked at Martin since 2016 and was previously a vice president and account director, positions she still holds.

A for Adventure’s Jonathan Goldberg was hired by VPM to complete a brand refresh for Style Weekly. Work included a new logo and masthead for Style’s print and digital assets. The new branding was revealed at an event last week.

“Happy Holiday” from Fable on Vimeo.

Fable Advertising completed a holiday campaign for Virginia Lottery. The campaign includes television, radio, digital, out-of-home and point-of-sale ads. For the TV spot, SpangTV provided production and Overcoast provided music and sound design.

Pommeau 2023 2

Rocket Pop’s label design for Virago Spirits.

Fable moved its office from 10800 Midlothian Turnpike to 611 Bainbridge St. in Manchester. The agency hired Tori Lucas as senior project manager. She had been at The Martin Agency. It also hired Abby Steuart as account coordinator. The recent VCU grad interned for Fable over the summer.

Rocket Pop assisted local distillery Virago Spirits with events marking its fifth anniversary. The agency created a label for a limited edition of Virago’s pommeau beverage and helped brand and organize an anniversary street festival.

Addison Clark designed a new website for client Angus Dentistry, a dental care and cosmetic services practice in the Midlothian area. The agency also developed a new website for local landscaping firm Mulch Supply Co.

Arianna Gordon

Arianna Gordon

Familiar Creatures released new content for its GenMayo and House of Twang campaigns for client Duke’s Mayo. The agency hired Arianna Gordon as a brand strategy associate. Gordon is a recent Brandcenter grad.

Martin Agency named Katie White as sustainability director, a new position, according to Ad Age. White has worked at Martin since 2016 and was previously a vice president and account director, positions she still holds.

A for Adventure’s Jonathan Goldberg was hired by VPM to complete a brand refresh for Style Weekly. Work included a new logo and masthead for Style’s print and digital assets. The new branding was revealed at an event last week.

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