The Pitch: Advertising and marketing news for 1.9.24

vcu1 scaled CroppedVCU acquired The Creative Circus, an award-winning portfolio school that it plans to relaunch as a hybrid program with financial support from North Carolina-based ad agency McKinney. The university acquired Creative Circus from Ancora Education, which closed the Atlanta-based portfolio school last year. VCU Brandcenter has more details here.

Arts & Letters hired Lisa Gatto Setten as head of production. She most recently held a similar role with MullenLowe U.S. Based in New York, Setten will assist in the opening of an office there in 2024.

Shapes & Colors was hired to provide website support for In Good Order, a local professional organizing company.

The Martin Agency was named lead creative agency for pizza chain Papa Johns and for Sanofi Consumer Healthcare North America, Adweek and Ad Age report. Martin produced a 30-second spot for cookie brand Oreo that’s set to air during the second quarter of the Super Bowl in February.

Martin created a two-minute spot for Geico featuring the brand’s Caveman character, according to Marketing Drive. It also released a 60-second spot for CarMax, Muse by Clio reports.

Evergib was hired to produce a holiday campaign for Dollywood, an amusement park in Tennessee. It was referred for the video project by The Martin Agency and worked with animation house Cream Studio and with Rian/Hunter Production for sound design and mixing

Evergib launched a rebrand for Orchard House Middle School, a girls’ school in the Fan, in collaboration with Campfire & Co. Evergib handled brand strategy, story and messaging, tagline development and a series of videos. Campfire handled logo and visual identity, website, and brand design. A primary brand video was filmed and edited by local director Martin Montgomery.

Orchard House Middle School – Extraordinary. Just like every girl. from EVERGIB on Vimeo.

vcu1 scaled CroppedVCU acquired The Creative Circus, an award-winning portfolio school that it plans to relaunch as a hybrid program with financial support from North Carolina-based ad agency McKinney. The university acquired Creative Circus from Ancora Education, which closed the Atlanta-based portfolio school last year. VCU Brandcenter has more details here.

Arts & Letters hired Lisa Gatto Setten as head of production. She most recently held a similar role with MullenLowe U.S. Based in New York, Setten will assist in the opening of an office there in 2024.

Shapes & Colors was hired to provide website support for In Good Order, a local professional organizing company.

The Martin Agency was named lead creative agency for pizza chain Papa Johns and for Sanofi Consumer Healthcare North America, Adweek and Ad Age report. Martin produced a 30-second spot for cookie brand Oreo that’s set to air during the second quarter of the Super Bowl in February.

Martin created a two-minute spot for Geico featuring the brand’s Caveman character, according to Marketing Drive. It also released a 60-second spot for CarMax, Muse by Clio reports.

Evergib was hired to produce a holiday campaign for Dollywood, an amusement park in Tennessee. It was referred for the video project by The Martin Agency and worked with animation house Cream Studio and with Rian/Hunter Production for sound design and mixing

Evergib launched a rebrand for Orchard House Middle School, a girls’ school in the Fan, in collaboration with Campfire & Co. Evergib handled brand strategy, story and messaging, tagline development and a series of videos. Campfire handled logo and visual identity, website, and brand design. A primary brand video was filmed and edited by local director Martin Montgomery.

Orchard House Middle School – Extraordinary. Just like every girl. from EVERGIB on Vimeo.

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