Jerry Hoak
The Martin Agency named Jerry Hoak chief creative officer. Hoak was previously an executive creative director and replaces Danny Robinson, who was named CEO last month. Robinson succeeds Kristen Cavallo, who has been pulling double-duty since being named global CEO of sister agency MullenLowe Group. Hoak has worked at Martin since 2016 and as ECD since 2018.
Martin produced a series of four 30-second spots for Geico that aired during pregame coverage for the Super Bowl. The spots derive from the agency’s 15-minute “Legend of the Lizard” mockumentary for the insurance company, Muse by Clio reports. Martin also released a Super Bowl ad for Oreo.
Twenty-seven Brandcenter alums worked on 20 ads that aired during this year’s Super Bowl. Two of the ads involved Richmond-based firms: Martin’s Oreo ad, which strategy director and 2013 alum Johnny Roeloffs worked on, and an ad for Sentara that involved media planning and buying from Lewis Media Partners and ’22 alum John March. VCU News has more details and a full list of alums and ads here.
Jenna Weidner
93 Octane promoted Jenna Weidner to associate creative director. She was previously senior art director and has worked at the agency since 2010, the past two years remotely in Vermont.
River City Consulting completed a rebrand for Richmond Center for Eating Disorders, which now goes by CEDAR, or Richmond Center for Eating & Anxiety Disorders. Work included a new logo and website and will continue with management of the site and marketing and media placement through 2024.
JLV Communications completed a year-long tourism campaign for Prince George County. The campaign includes a logo designed by Longstaff Creative and a video produced by Michael Crouch. The 30-second video was part of an integrated marketing campaign included earned media, paid advertising and an influencer program.
JLV’s tourism logo for Prince George County.
JLV was hired by SkillsUSA Massachusetts for a website refresh, social media strategy, editorial content and media relations in 2024.
Cade Martin shot photos for a holiday campaign for Children’s National Hospital in Washington, D.C. The campaign was led by Falls Church agency SmithGifford.
Addison Clark completed logo, branding and website updates for Virginia Health Workforce Development Authority. It produced a video for First National Bank Small Business Finance, redesigned J.R. Tharpe Trucking Co.’s website and is providing SEO and pay-per-click marketing for addiction treatment center Warriors Heart. It launched a marketing campaign with video for Medical Imaging of Fredericksburg.
Local franchise group Empower Brands hired Florida-based agency Curious Jane to create consumer marketing campaigns for residential brands Archadeck Outdoor Living, Conserva Irrigation and Outdoor Lighting Perspectives. Work will include paid media campaigns for the brands.
Jerry Hoak
The Martin Agency named Jerry Hoak chief creative officer. Hoak was previously an executive creative director and replaces Danny Robinson, who was named CEO last month. Robinson succeeds Kristen Cavallo, who has been pulling double-duty since being named global CEO of sister agency MullenLowe Group. Hoak has worked at Martin since 2016 and as ECD since 2018.
Martin produced a series of four 30-second spots for Geico that aired during pregame coverage for the Super Bowl. The spots derive from the agency’s 15-minute “Legend of the Lizard” mockumentary for the insurance company, Muse by Clio reports. Martin also released a Super Bowl ad for Oreo.
Twenty-seven Brandcenter alums worked on 20 ads that aired during this year’s Super Bowl. Two of the ads involved Richmond-based firms: Martin’s Oreo ad, which strategy director and 2013 alum Johnny Roeloffs worked on, and an ad for Sentara that involved media planning and buying from Lewis Media Partners and ’22 alum John March. VCU News has more details and a full list of alums and ads here.
Jenna Weidner
93 Octane promoted Jenna Weidner to associate creative director. She was previously senior art director and has worked at the agency since 2010, the past two years remotely in Vermont.
River City Consulting completed a rebrand for Richmond Center for Eating Disorders, which now goes by CEDAR, or Richmond Center for Eating & Anxiety Disorders. Work included a new logo and website and will continue with management of the site and marketing and media placement through 2024.
JLV Communications completed a year-long tourism campaign for Prince George County. The campaign includes a logo designed by Longstaff Creative and a video produced by Michael Crouch. The 30-second video was part of an integrated marketing campaign included earned media, paid advertising and an influencer program.
JLV’s tourism logo for Prince George County.
JLV was hired by SkillsUSA Massachusetts for a website refresh, social media strategy, editorial content and media relations in 2024.
Cade Martin shot photos for a holiday campaign for Children’s National Hospital in Washington, D.C. The campaign was led by Falls Church agency SmithGifford.
Addison Clark completed logo, branding and website updates for Virginia Health Workforce Development Authority. It produced a video for First National Bank Small Business Finance, redesigned J.R. Tharpe Trucking Co.’s website and is providing SEO and pay-per-click marketing for addiction treatment center Warriors Heart. It launched a marketing campaign with video for Medical Imaging of Fredericksburg.
Local franchise group Empower Brands hired Florida-based agency Curious Jane to create consumer marketing campaigns for residential brands Archadeck Outdoor Living, Conserva Irrigation and Outdoor Lighting Perspectives. Work will include paid media campaigns for the brands.