The first-ever Chesterfield Restaurant Week hopes to boost business at dozens of eateries across the county next month.
The new event, which is scheduled to run March 29 to April 7, is designed to draw locals and visitors alike to restaurants located in Chesterfield. The promotional event is being held by the Chesterfield Chamber of Commerce with the support of the county government.
Nearly 40 locally based restaurants across Chesterfield are expected to participate. The timing of the 10-day event was made with spring break in mind and to coincide with visiting youth sports tournaments set to take place in Chesterfield, according to J.C. Poma, the county’s executive director of sports, visitation and entertainment.
“The five days during spring break are the slowest times for restaurants. The reason we made it 10 days is to basically have two weekends, so that if someone (local) is traveling during spring break, they can still take part in restaurant week on either end. We also have so many great sports tournaments in town over that time period,” Poma said in an interview.
Participants in Chesterfield Restaurant Week are allowed to create their own menu items for the event and set their own pricing.
“It is our goal to showcase the culinary talent we have in this county,” said Karen Webb, Chesterfield Chamber president, in her remarks during an announcement ceremony held Monday to unveil the participating eateries. “Restaurants were not bound to a set price, or a specific requirement, as far as what they served and what they highlight during restaurant week. We simply want them to have fun and dazzle your taste buds.”
Specials tied to Chesterfield Restaurant Week will be unveiled on the event’s website in the coming weeks, Webb said.
Among the 39 restaurants participating are 21 Spoons, Midlothian Chef’s Kitchen, Napa Kitchen and Wine, Charred Swift Creek and Unplugged Games Cafe. Other participants include Bell Greek’s Chesterfield-based locations, Capital Ale House’s Midlothian location, the Boathouse at Sunday Park and La Milpa Real Mexican Food.
Only Chesterfield-based, locally owned restaurants that have been in business for at least a year are able to participate.
Poma said the idea of launching a restaurant week came out of conversations that his team had with local restaurant owners in September. He said that the county is providing marketing support to the event being run by the chamber. Chesterfield Food Bank receives $1 per each menu item sold by participating restaurants.
Chesterfield has spent $5,500, sourced from lodging tax revenue, to hire The Hodges Partnership to create Chesterfield Restaurant Week branding and other materials, according to a county spokesman.
“It was really a joint effort between the chamber of commerce, the food bank and then utilizing our county resources to really fill in the gaps,” Poma said.
In addition to Poma and Webb, Chesterfield County Administrator Joe Casey and Board of Supervisors Chairman Jim Holland also shared remarks at Monday’s event. Chesterfield Restaurant Week was originally unveiled in December, and this week’s announcement provided further details about the event.
At Monday’s event, officials announced the launch of a revamped Experience Chesterfield website, which is a resource for people to find dining, recreational and entertainment options in the county, slated for March 21.
Chesterfield has budgeted $31,250 to launch the website (to include site design, new creative assets and other work). That project is being handled by The Hodges Partnership and its sub-vendor 28 Media, which is specifically tasked with the website design. County staff has also worked on the project.
Funding for the Experience Chesterfield launch is also being covered by revenue generated by the lodgings tax, according to the county spokesman.
County officials also announced Chesterfield Outdoor Fest, a free community event to be held April 13 at the county fairgrounds and planned to feature a 5k race, food trucks, a farmer’s market and more.
The first-ever Chesterfield Restaurant Week hopes to boost business at dozens of eateries across the county next month.
The new event, which is scheduled to run March 29 to April 7, is designed to draw locals and visitors alike to restaurants located in Chesterfield. The promotional event is being held by the Chesterfield Chamber of Commerce with the support of the county government.
Nearly 40 locally based restaurants across Chesterfield are expected to participate. The timing of the 10-day event was made with spring break in mind and to coincide with visiting youth sports tournaments set to take place in Chesterfield, according to J.C. Poma, the county’s executive director of sports, visitation and entertainment.
“The five days during spring break are the slowest times for restaurants. The reason we made it 10 days is to basically have two weekends, so that if someone (local) is traveling during spring break, they can still take part in restaurant week on either end. We also have so many great sports tournaments in town over that time period,” Poma said in an interview.
Participants in Chesterfield Restaurant Week are allowed to create their own menu items for the event and set their own pricing.
“It is our goal to showcase the culinary talent we have in this county,” said Karen Webb, Chesterfield Chamber president, in her remarks during an announcement ceremony held Monday to unveil the participating eateries. “Restaurants were not bound to a set price, or a specific requirement, as far as what they served and what they highlight during restaurant week. We simply want them to have fun and dazzle your taste buds.”
Specials tied to Chesterfield Restaurant Week will be unveiled on the event’s website in the coming weeks, Webb said.
Among the 39 restaurants participating are 21 Spoons, Midlothian Chef’s Kitchen, Napa Kitchen and Wine, Charred Swift Creek and Unplugged Games Cafe. Other participants include Bell Greek’s Chesterfield-based locations, Capital Ale House’s Midlothian location, the Boathouse at Sunday Park and La Milpa Real Mexican Food.
Only Chesterfield-based, locally owned restaurants that have been in business for at least a year are able to participate.
Poma said the idea of launching a restaurant week came out of conversations that his team had with local restaurant owners in September. He said that the county is providing marketing support to the event being run by the chamber. Chesterfield Food Bank receives $1 per each menu item sold by participating restaurants.
Chesterfield has spent $5,500, sourced from lodging tax revenue, to hire The Hodges Partnership to create Chesterfield Restaurant Week branding and other materials, according to a county spokesman.
“It was really a joint effort between the chamber of commerce, the food bank and then utilizing our county resources to really fill in the gaps,” Poma said.
In addition to Poma and Webb, Chesterfield County Administrator Joe Casey and Board of Supervisors Chairman Jim Holland also shared remarks at Monday’s event. Chesterfield Restaurant Week was originally unveiled in December, and this week’s announcement provided further details about the event.
At Monday’s event, officials announced the launch of a revamped Experience Chesterfield website, which is a resource for people to find dining, recreational and entertainment options in the county, slated for March 21.
Chesterfield has budgeted $31,250 to launch the website (to include site design, new creative assets and other work). That project is being handled by The Hodges Partnership and its sub-vendor 28 Media, which is specifically tasked with the website design. County staff has also worked on the project.
Funding for the Experience Chesterfield launch is also being covered by revenue generated by the lodgings tax, according to the county spokesman.
County officials also announced Chesterfield Outdoor Fest, a free community event to be held April 13 at the county fairgrounds and planned to feature a 5k race, food trucks, a farmer’s market and more.