The Pitch: Advertising and marketing news for 5.14.24

“The Shop” extended from Fable on Vimeo.

Fable Advertising completed two new TV ads for Virginia Lottery. “The Shop” highlights the lottery’s Willy Wonka Golden Ticket scratcher and online games, and “Good Ol’ Days” advertises new Skee-Ball-themed online games.

FABLE Nicolette Steele

Nicolette Steele

Fable hired Nicolette Steele as senior content producer. She was previously with Arts & Letters.

Plus Communications hired Tess Glancey as a senior director and Claire Rooney as an associate in the Arlington-based firm’s Richmond office. Glancey previously worked at Samba TV and Fox News Media. Rooney was a legislative assistant for the Virginia General Assembly.

Addison Clark redesigned the website for juicer brand Sana USA. It designed the latest annual report for local nonprofit Friends of Hollywood Cemetery.

The Martin Agency completed a campaign for Skrewball Whiskey. Called “Skrew the Usual,” the campaign includes a 30-second spot, 15- and six-second clips, online video, social, search and out-of-home advertisements in markets including Chicago, Los Angeles and New York City.

“The Shop” extended from Fable on Vimeo.

Fable Advertising completed two new TV ads for Virginia Lottery. “The Shop” highlights the lottery’s Willy Wonka Golden Ticket scratcher and online games, and “Good Ol’ Days” advertises new Skee-Ball-themed online games.

FABLE Nicolette Steele

Nicolette Steele

Fable hired Nicolette Steele as senior content producer. She was previously with Arts & Letters.

Plus Communications hired Tess Glancey as a senior director and Claire Rooney as an associate in the Arlington-based firm’s Richmond office. Glancey previously worked at Samba TV and Fox News Media. Rooney was a legislative assistant for the Virginia General Assembly.

Addison Clark redesigned the website for juicer brand Sana USA. It designed the latest annual report for local nonprofit Friends of Hollywood Cemetery.

The Martin Agency completed a campaign for Skrewball Whiskey. Called “Skrew the Usual,” the campaign includes a 30-second spot, 15- and six-second clips, online video, social, search and out-of-home advertisements in markets including Chicago, Los Angeles and New York City.

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