![Henrico OKs purchase of retail strip to serve as future GRTC Pulse terminus 1 grtc pulse bus](https://richmondbizsense.com/wp-content/uploads/2024/08/grtc-pulse-bus.png)
Henrico County is planning to acquire property at Parham and Broad to serve as a terminus for an extension of the rapid-transit Pulse line into the county. (BizSense file)
Plans to secure what would become the new western terminus of an expanded Pulse bus line are moving forward.
The Henrico Board of Supervisors voted last week to approve the county’s $1.3 million acquisition of a small retail strip at Parham Road and Broad Street.
The county’s intention is to see the site redeveloped as the future westernmost point of GRTC’s Pulse line, which currently has its west terminus nearly 5 miles east at the Willow Lawn shopping center.
Henrico is buying the retail strip at 3400-3408 Old Parham Road, which is currently occupied by Parham Laundry Center and other businesses. The strip would be demolished to make way for the GRTC facility.
The future GRTC facility would feature a transfer station for buses and a park-and-ride area. Other bus lines besides the Pulse would use the station, and the parking facility is intended to make the rapid-transit service more appealing to Henrico commuters, according to GRTC spokesman Henry Bendon.
“One of the things the existing Pulse doesn’t have is a place for commuter drivers in the West End who want to park and take the bus,” he said.
![Henrico OKs purchase of retail strip to serve as future GRTC Pulse terminus 2 grtc parham broad transfer station e1724268280768](https://richmondbizsense.com/wp-content/uploads/2024/08/grtc-parham-broad-transfer-station-e1724268280768.png)
A concept plan for the proposed western terminus of the Pulse rapid-transit line, which would feature a bus transfer station and park-and-ride lot. (Courtesy GRTC)
Whether GRTC would lease the property from Henrico or come to some other arrangement hasn’t been determined, Bendon said. The facility would be financed through a combination of state, local and federal funds.
Bendon said the site at Parham and Broad would extend the Pulse rapid-transit line by 4.5 miles from its western endpoint outside Willow Lawn, which is the line’s only current stop in Henrico. He said the transit organization intends to establish several more stops between the current and future western terminus.
Those additional stops would be along Broad Street, and could be situated around Broad’s intersections with Wistar Road, Glenside Drive and Forest Avenue, according to recent presentation materials about the project provided by the county.
![Henrico OKs purchase of retail strip to serve as future GRTC Pulse terminus 3 grtc pulse western extension map](https://richmondbizsense.com/wp-content/uploads/2024/08/grtc-pulse-western-extension-map.png)
A map that shows possible Pulse stops along the proposed western extension of the line to North Parham Road. (Courtesy GRTC)
GRTC hopes to open the new western segment of the Pulse line in 2028. A cost estimate is still in the works for the extension project.
Bendon said that the planned new terminus would provide a stepping stone toward eventual Pulse service farther west into the county.
“From there, we can start to look at Pulse all the way to Short Pump,” Bendon said.
As part of the purchase agreement OK’d by county supervisors, the seller in the deal, the estate of Julia F. Robins, would lease the storefront at 3402 Old Parham Road for a year, with an option to extend for three more years, according to Henrico spokesman Will Jones.
Not included in the sale is the Tropical Smoothie at 8207 W. Broad St., Jones said, though that building is on the same 1.5-acre parcel as the retail strip Henrico is planning to acquire. The property was most recently assessed at $1.1 million, per online county records.
Jones said the property purchase had not been completed as of Wednesday. GRTC announced its plans to establish the Pulse terminus on the property earlier this week. The transit agency plans to hold a public meeting to discuss the western extension project on Oct. 1 at the Libbie Mill Library.
![Henrico OKs purchase of retail strip to serve as future GRTC Pulse terminus 4 parham laundry center 1 scaled](https://richmondbizsense.com/wp-content/uploads/2024/08/parham-laundry-center-1-scaled.jpg)
The retail strip that’s home to Parham Laundry Center and other businesses would be demolished to make way for the GRTC bus station planned for the site. (Jack Jacobs photo)
The project to extend the Pulse line, which opened in 2018 and runs from Rocketts Landing to Willow Lawn, comes as GRTC is planning to introduce new, larger buses on the route. GRTC is additionally in the early stages of planning a north-south Pulse line.
Also in the works is a project to establish a permanent transfer station in downtown Richmond. Bendon said earlier this week that GRTC, which is down to two potential properties, was still working on securing its preferred site.
GRTC is jointly owned by Richmond and Chesterfield. In 2022, representatives from Henrico joined the transit agency’s board of directors.
![Henrico OKs purchase of retail strip to serve as future GRTC Pulse terminus 1 grtc pulse bus](https://richmondbizsense.com/wp-content/uploads/2024/08/grtc-pulse-bus.png)
Henrico County is planning to acquire property at Parham and Broad to serve as a terminus for an extension of the rapid-transit Pulse line into the county. (BizSense file)
Plans to secure what would become the new western terminus of an expanded Pulse bus line are moving forward.
The Henrico Board of Supervisors voted last week to approve the county’s $1.3 million acquisition of a small retail strip at Parham Road and Broad Street.
The county’s intention is to see the site redeveloped as the future westernmost point of GRTC’s Pulse line, which currently has its west terminus nearly 5 miles east at the Willow Lawn shopping center.
Henrico is buying the retail strip at 3400-3408 Old Parham Road, which is currently occupied by Parham Laundry Center and other businesses. The strip would be demolished to make way for the GRTC facility.
The future GRTC facility would feature a transfer station for buses and a park-and-ride area. Other bus lines besides the Pulse would use the station, and the parking facility is intended to make the rapid-transit service more appealing to Henrico commuters, according to GRTC spokesman Henry Bendon.
“One of the things the existing Pulse doesn’t have is a place for commuter drivers in the West End who want to park and take the bus,” he said.
![Henrico OKs purchase of retail strip to serve as future GRTC Pulse terminus 2 grtc parham broad transfer station e1724268280768](https://richmondbizsense.com/wp-content/uploads/2024/08/grtc-parham-broad-transfer-station-e1724268280768.png)
A concept plan for the proposed western terminus of the Pulse rapid-transit line, which would feature a bus transfer station and park-and-ride lot. (Courtesy GRTC)
Whether GRTC would lease the property from Henrico or come to some other arrangement hasn’t been determined, Bendon said. The facility would be financed through a combination of state, local and federal funds.
Bendon said the site at Parham and Broad would extend the Pulse rapid-transit line by 4.5 miles from its western endpoint outside Willow Lawn, which is the line’s only current stop in Henrico. He said the transit organization intends to establish several more stops between the current and future western terminus.
Those additional stops would be along Broad Street, and could be situated around Broad’s intersections with Wistar Road, Glenside Drive and Forest Avenue, according to recent presentation materials about the project provided by the county.
![Henrico OKs purchase of retail strip to serve as future GRTC Pulse terminus 3 grtc pulse western extension map](https://richmondbizsense.com/wp-content/uploads/2024/08/grtc-pulse-western-extension-map.png)
A map that shows possible Pulse stops along the proposed western extension of the line to North Parham Road. (Courtesy GRTC)
GRTC hopes to open the new western segment of the Pulse line in 2028. A cost estimate is still in the works for the extension project.
Bendon said that the planned new terminus would provide a stepping stone toward eventual Pulse service farther west into the county.
“From there, we can start to look at Pulse all the way to Short Pump,” Bendon said.
As part of the purchase agreement OK’d by county supervisors, the seller in the deal, the estate of Julia F. Robins, would lease the storefront at 3402 Old Parham Road for a year, with an option to extend for three more years, according to Henrico spokesman Will Jones.
Not included in the sale is the Tropical Smoothie at 8207 W. Broad St., Jones said, though that building is on the same 1.5-acre parcel as the retail strip Henrico is planning to acquire. The property was most recently assessed at $1.1 million, per online county records.
Jones said the property purchase had not been completed as of Wednesday. GRTC announced its plans to establish the Pulse terminus on the property earlier this week. The transit agency plans to hold a public meeting to discuss the western extension project on Oct. 1 at the Libbie Mill Library.
![Henrico OKs purchase of retail strip to serve as future GRTC Pulse terminus 4 parham laundry center 1 scaled](https://richmondbizsense.com/wp-content/uploads/2024/08/parham-laundry-center-1-scaled.jpg)
The retail strip that’s home to Parham Laundry Center and other businesses would be demolished to make way for the GRTC bus station planned for the site. (Jack Jacobs photo)
The project to extend the Pulse line, which opened in 2018 and runs from Rocketts Landing to Willow Lawn, comes as GRTC is planning to introduce new, larger buses on the route. GRTC is additionally in the early stages of planning a north-south Pulse line.
Also in the works is a project to establish a permanent transfer station in downtown Richmond. Bendon said earlier this week that GRTC, which is down to two potential properties, was still working on securing its preferred site.
GRTC is jointly owned by Richmond and Chesterfield. In 2022, representatives from Henrico joined the transit agency’s board of directors.
The GRTC Pulse has been a resounding success for the City of Richmond, it’s excellent news that Henrico is working with GRTC to extend the Pulse line. The Richmond area is quickly becoming a place where living without a car is a viable option for households.
Who is paying for the rides when no fare is collected?
Looking at GRTC’s proposed 2025 budget, it will cost taxpayers $3.6 Million to keep fares free at time-of-use.
To think about it another way, we could fund free bus fares for 83 years for the cost of the new 64 Interchange in Short Pump at Gayton Rd ($300 Million estimated).
Even if you don’t use the bus, it will reduce your traffic. If a bus holds 80 people, that’s 80 cars off the road.
I like your analysis
I really think having free bus service solves a lot of trouble of bus drivers having to enforce collecting what is not more then a dollar or two. Also having free bus service is nothing compared to how much we subsidized the roads in Virginia. I was in Paris France and those people are crazy when it comes to enforcing what is less then a two Euro far were they will have police come on the bus and ask everyone for a ticket. And then they will ass rest people who don’t pay bus fare. In Sweden they required a… Read more »
I do as well, David.
The Virginia Department of Rail & Public Transportation with a local match: https://ridegrtc.com/news-initiatives/press-releases/grtc-to-continue-free-bus-rides-through-june-2024/
I think a lot of it comes from the funding for Richmond TPO that gets its funding from the sales tax increase. RRTPO funding 64 extension, local road projects, and annual public transit budgets. I love Evan’s reference below too.
Along with the bus line comes homelessness and crime,
Show us the data to support that ridiculous statement.
Check today’s GRTC news.Richmond.
translation: I am “us” and I’m scared of “them”
💯 % this. 👆👆
Please explain your comment.
I haven’t seen any spread in crime. The new bus line along Route 60 seems to be mainly people who are physically unable to drive and people who are working service jobs at the stores along it. Along with families using it.
What you do see is piles of debris left by riders, shopping carts, graffiti, etc. GRTC has literally created route stops using a sign placed in a 5 gallon bucket of concrete. I’m for the stops but if GRTC is unable to create an actual stop with adequate seating, trash receptacles and maintain the stops then they should not be able to have them until they set them up properly. Years after the Broad Street route opened up there are still stops like this. The county wouldn’t let me stick a sign in a bucket and leave it in my… Read more »
That is the county that I know they seem to not be shy about spending 200 million to extend a parkway 2 miles but the minute you mention building the S word the county is suddenly flat broke and everyone is jumping out of the windows. My favorite bus stop along Route 60 is the one in front the Chesterfield Mall that is a 8 foot drop were you step off the bus and fall down a 8 foot drop on the other side of the curb. While on the TV they show a woman and all of her friends… Read more »
This is a good addition and the new parking spaces are a good idea which will take the pressure off the strip mall across the street where commuters will try and park.
Marie Abraham
A park & ride area is a great idea, however, that small area maybe allows for five cars. Way too small for a park & ride.
Agreed!
The plan shows much more than 5 spaces.
Once again Henrico County is ahead of the surrounding jurisdictions in looking toward the future.
It’s been that way for decades, Brian. I don’t expect Chesterfield to step up to the plate as quickly, even once the southern leg(s) of the north-south PULSE route starts to get built.
Peter-could you please help Craig explain his comment?You agreed with it.
It once took Chesterfield four years to build a 800 foot long sidewalk in four phases.
This I great news. Broad Street in that area will really blossom