City betting on Southside growth with plan to buy rejected casino site for $5M

While Richmond is no longer pursuing a casino, City Council is not giving up on the would-have-been location as a potential community asset and economic development site for the Southside.

Council is introducing legislation today to declare a public necessity for and authorize the city to purchase 96 acres off Walmsley Boulevard that was the site of the proposed casino and resort that voters twice rejected in separate referendums.

The city would pay property owner Philip Morris USA $5.5 million for the site, where it plans to create a new public park, extend Walmsley Boulevard from Commerce Road to Richmond Highway, and develop an economic development site “for commercial and civic growth with a workforce development component,” according to the ordinance.

The $5.5 million is part of $10 million that council set aside in this year’s budget specifically to advance economic development in South Richmond in the wake of the casino plan, President Kristen Nye said.

Kristen Nye

Kristen Nye

“When the casino failed, it was a council discussion that we just make sure we don’t lose sight of economic development in the Southside,” Nye said, noting that growth south of the river was a primary reason that councilmembers supported the casino project.

“The plan, with or without the casino, was always to have a park, walking trails – really develop that land so it’s accessible and create an amenity for the community around there,” Nye said.

The General Assembly in 2020 adopted legislation allowing Richmond and four other localities in Virginia to host voter-approved casinos, leading to the initial referendum held for Richmond the following year. While referendums in the other localities — Bristol, Danville, Portsmouth and Norfolk — passed in landslides in 2020, city voters rejected Richmond’s in 2021 with 51.4 percent voting against it.

A second referendum held last year was defeated by a wider margin, despite the addition of Kentucky Derby owner Churchill Downs, which became involved in the project with developer Urban One after purchasing Colonial Downs and Rosie’s Gaming Emporiums from Peninsula Pacific Entertainment, Urban One’s partner on the initial One Casino + Resort plan.

Agenda Casino

Urban One’s proposed casino and resort was pitched for the Philip Morris-owned land just off Interstate 95. (BizSense file)

The proposal comes as the city has been investing in real estate of late, such as its planned $2 million purchase of a Cary Street building for a new pet adoption center for Richmond Animal Care & Control. However Nye reiterated that the funds for the Southside site purchase were worked into the budget strategically for such an investment.

“This was a very intentional thing that council did during the budget process, just to say we want economic development in the Southside in places where it’s needed, and we want to have control of it,” Nye said.

Aside from the $5.5 million to be used to purchase the Phillip Morris-owned property at 4700 Trenton Ave. and a portion of 2001 Walmsley Blvd., Nye said it is to be determined how the rest of the $10 million would be used.

Nye said the investment to secure and position the site as an economic development opportunity is a new strategy for Richmond, though it’s an approach used by other municipalities.

“Other localities have been doing this a long time,” she said. “I think this is a very thoughtful way of spending our money, because if we bring in some really cool opportunity that provides jobs but also provides a front-facing business for the community down there…that could be a huge economic win where the $5.5 million we’re investing could be multiplied very quickly.”

Council will introduce the legislation in a special meeting scheduled for 4 p.m. today. Council would vote on the ordinance at a subsequent meeting, with opportunity for citizen input in a public hearing.

The Walmsley site is just south of the Philip Morris Manufacturing Center complex along Commerce Road and Interstate 95. Parent company Altria Group, which is in talks about a potential sale of its Center for Research and Technology building downtown to Virginia Commonwealth University, has said it would likely construct a new facility at the Commerce Road complex if a deal with VCU goes forward.

While Richmond is no longer pursuing a casino, City Council is not giving up on the would-have-been location as a potential community asset and economic development site for the Southside.

Council is introducing legislation today to declare a public necessity for and authorize the city to purchase 96 acres off Walmsley Boulevard that was the site of the proposed casino and resort that voters twice rejected in separate referendums.

The city would pay property owner Philip Morris USA $5.5 million for the site, where it plans to create a new public park, extend Walmsley Boulevard from Commerce Road to Richmond Highway, and develop an economic development site “for commercial and civic growth with a workforce development component,” according to the ordinance.

The $5.5 million is part of $10 million that council set aside in this year’s budget specifically to advance economic development in South Richmond in the wake of the casino plan, President Kristen Nye said.

Kristen Nye

Kristen Nye

“When the casino failed, it was a council discussion that we just make sure we don’t lose sight of economic development in the Southside,” Nye said, noting that growth south of the river was a primary reason that councilmembers supported the casino project.

“The plan, with or without the casino, was always to have a park, walking trails – really develop that land so it’s accessible and create an amenity for the community around there,” Nye said.

The General Assembly in 2020 adopted legislation allowing Richmond and four other localities in Virginia to host voter-approved casinos, leading to the initial referendum held for Richmond the following year. While referendums in the other localities — Bristol, Danville, Portsmouth and Norfolk — passed in landslides in 2020, city voters rejected Richmond’s in 2021 with 51.4 percent voting against it.

A second referendum held last year was defeated by a wider margin, despite the addition of Kentucky Derby owner Churchill Downs, which became involved in the project with developer Urban One after purchasing Colonial Downs and Rosie’s Gaming Emporiums from Peninsula Pacific Entertainment, Urban One’s partner on the initial One Casino + Resort plan.

Agenda Casino

Urban One’s proposed casino and resort was pitched for the Philip Morris-owned land just off Interstate 95. (BizSense file)

The proposal comes as the city has been investing in real estate of late, such as its planned $2 million purchase of a Cary Street building for a new pet adoption center for Richmond Animal Care & Control. However Nye reiterated that the funds for the Southside site purchase were worked into the budget strategically for such an investment.

“This was a very intentional thing that council did during the budget process, just to say we want economic development in the Southside in places where it’s needed, and we want to have control of it,” Nye said.

Aside from the $5.5 million to be used to purchase the Phillip Morris-owned property at 4700 Trenton Ave. and a portion of 2001 Walmsley Blvd., Nye said it is to be determined how the rest of the $10 million would be used.

Nye said the investment to secure and position the site as an economic development opportunity is a new strategy for Richmond, though it’s an approach used by other municipalities.

“Other localities have been doing this a long time,” she said. “I think this is a very thoughtful way of spending our money, because if we bring in some really cool opportunity that provides jobs but also provides a front-facing business for the community down there…that could be a huge economic win where the $5.5 million we’re investing could be multiplied very quickly.”

Council will introduce the legislation in a special meeting scheduled for 4 p.m. today. Council would vote on the ordinance at a subsequent meeting, with opportunity for citizen input in a public hearing.

The Walmsley site is just south of the Philip Morris Manufacturing Center complex along Commerce Road and Interstate 95. Parent company Altria Group, which is in talks about a potential sale of its Center for Research and Technology building downtown to Virginia Commonwealth University, has said it would likely construct a new facility at the Commerce Road complex if a deal with VCU goes forward.

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Charles Frankenhoff
Charles Frankenhoff
1 month ago

given the city claims the need to keep taxes up because of a shortage of money, taking more property off the rent rolls seems like a bad idea.

I hope this isn’t the usual Richmond waste of money, but it sure seems like it.

Bartholomew Long
Bartholomew Long
1 month ago

Interesting Possible use, this should be explored and not @ a special Meeting, which is not open to the Public. Just as a forumnwas created for the Casino this idea requires the same patience and clarity. Question why would the City purchase land from a fortune 5 company?

Michael Morgan-Dodson
Michael Morgan-Dodson
1 month ago

Especially one that last week as talking about selling the research facility and relocating it in the City the the site of said land. So what we subsidized the facility when it was built in the late 1970s off Commerce, subsidized it again when it moved to BioTech, and to keep it in the CIty in 2025 we are going to do it for a third time. Considering that there is no local income tax and we know that research facility give some $5M (I think that was the number) in direct revenue to tax coffers, what is the value… Read more »

John M Lindner
John M Lindner
1 month ago

Fingers crossed that Richmond can pull this off. If they can develop the infrastructure and green space and leave the rest to developers, they may be able to produce a win.

This is something that if tried by Henrico, I’d be cheering. In Richmond, with our very checkered development history and political environment, I’m much more cautious.

David Gammino
David Gammino
1 month ago

Cutting ribbons for new public parks is great in theory. Problem is, the City cannot in anyway take care of its current stock of parks. By way of example, Byrd Park should be a crown jewel, it’s heavily utilized daily by every demographic group. Unfortunately, its infrastructure is beyond neglected and its daily upkeep is embarrassing. You can’t get the City to commit to any capital expenditures and are constantly told the maintenance reflects a lack of resources. Why would Council be adding additional commitments without addressing the underlying lack of resources to upkeep current City parks.

Martha Lee
Martha Lee
1 month ago
Reply to  David Gammino

Yes. Yes. Yes.

Thomas Carter
Thomas Carter
1 month ago
Reply to  David Gammino

Not to mention, the deplorable condition of city-owned cemeteries like Shockoe Hill Cemetery.

Susan Haas
Susan Haas
1 month ago
Reply to  David Gammino

There is a tax incentive to purchase land, then donate development rights to a land bank, which renders its use as primarily conservation and parkland. I am not sure about this particular property, as I haven’t looked into it, but experience this scenario in my business. This is usually through a “public-private partnership”, a strategy to mobilize resources on the ground, in the form of land, financial contributions, probono professional services, talent, skills, time, etc. We will most likely see local, state and federal government relying more and more on faith-based, non-profit organizations and the private sphere through volunteer opportunities… Read more »

Tim Fratarcangelo
Tim Fratarcangelo
1 month ago

So Altria “has said it would likely construct a new facility at the Commerce Road complex if a deal with VCU goes forward” Let them spend their money and build a new research center on their land. A taxable new parcel not a hole in the ground to dump taxpayer’s money.

Landon Edwards
Landon Edwards
1 month ago

Given the gross mis-management that characterizes Richmond City, why would any well-run enterprise entertain the notion of establishing a presence in Richmond? There’s always Henrico and Chesterfield, if they really like the area.

Lonzo Harris
Lonzo Harris
1 month ago

I always hear a lot of negative comments about Richmond in the comment section of this newsletter, not just this article but months and months of reading this newsletter,, one good thing about Richmond is 64 goes east and west and 95 goes north and south,, take you pick

Craig Davis
Craig Davis
1 month ago
Reply to  Lonzo Harris

the negativity is relentless to the point that many of these folks come off as cheering for the city’s demise. Find some joy!

Michael Boyer
Michael Boyer
1 month ago
Reply to  Lonzo Harris

Thanks for the info.