The Pitch: Advertising and marketing news for 10.29.24

Xponent21 produced a campaign spot for Richmond mayoral candidate Andreas Addison. The 60-second spot features Richmond voters and is scheduled to run across social channels through Election Day. Xponent21 worked with local firms Shannon Strategies and DBArcade on the shoot.

Evergib and Karnes Coffey Design collaborated on a brand refresh and website for Prologue Hospitality, a Richmond-based tech company that provides building documentation services for hotels and resorts. Karnes Coffey handled the website design and Evergib handled brand strategy, messaging and website development.

Hallie Catron Photo

Hallie Catron

Amberly Crittenden Photo

Amberly Crittenden

Two Tango Collaborative promoted Hallie Catron from junior designer to designer and Amberly Crittenden from digital media specialist to 360 media planner.

Addison Clark hired local photographer Sean DeWitt as part of an expansion into professional photography work.

Brandcenter hosted a portfolio night in collaboration with The One Club for Creativity on Oct. 24. The event focused on art direction and copywriting and provided participants with networking practice and feedback on their work from up to three industry professionals.

Commonwealth Savers Standard

The new logo for Commonwealth Savers, formerly Virginia529.

Brand Federation completed a rebrand for Commonwealth Savers, formerly Virginia529. Work included a rebrand of the financial organization’s Invest529 education savings plan. Both new brands will appear across the organization’s website and materials.

Creative Visual Design completed 12 websites for EAT Restaurant Partners and shot and edited videos for the Virginia Department of Conservation and Recreation for Fairy Stone State ParkSmith Mountain Lake State Park and Natural Tunnel State Park.

CVD finished websites for Phillips-Hall Inc.’s River Road II Shopping CenterToast New American Gastropub and Worley Associates Architects and a marketing video for Hope & Glory Inn in Irvington. It also produced a video for the American Cancer Society that was awarded at the nonprofit’s annual Cattle Barron’s Ball fundraiser.

Alice Blue contributed animation for a TV spot for Kentucky Lottery. The 30-second spot by Louisville-based BCH Agency features an animated Slimer from the “Ghostbusters” movies.

Liesfeld Contractor hired Nashville-based firm BuildWitt for a rebrand for both the Rockville-based civil contracting firm and for GreenWing Mitigation, its new environmental services and mitigation arm.

Arts & Letters launched a campaign and brand platform for ESPN called “That’s Hockey” ahead of the NHL season. The campaign includes a 30-second spot running on ESPN platforms, Sports Business Journal reports.

Correction: An earlier version of this list incorrectly included Lythos Studios as having done TV and radio work for Richmond mayoral candidate Michelle Mosby. Lythos’ Clay Hamner said the work that was listed on the Virginia Public Access Project website was from Mosby’s previous run for mayor in 2016.  

Xponent21 produced a campaign spot for Richmond mayoral candidate Andreas Addison. The 60-second spot features Richmond voters and is scheduled to run across social channels through Election Day. Xponent21 worked with local firms Shannon Strategies and DBArcade on the shoot.

Evergib and Karnes Coffey Design collaborated on a brand refresh and website for Prologue Hospitality, a Richmond-based tech company that provides building documentation services for hotels and resorts. Karnes Coffey handled the website design and Evergib handled brand strategy, messaging and website development.

Hallie Catron Photo

Hallie Catron

Amberly Crittenden Photo

Amberly Crittenden

Two Tango Collaborative promoted Hallie Catron from junior designer to designer and Amberly Crittenden from digital media specialist to 360 media planner.

Addison Clark hired local photographer Sean DeWitt as part of an expansion into professional photography work.

Brandcenter hosted a portfolio night in collaboration with The One Club for Creativity on Oct. 24. The event focused on art direction and copywriting and provided participants with networking practice and feedback on their work from up to three industry professionals.

Commonwealth Savers Standard

The new logo for Commonwealth Savers, formerly Virginia529.

Brand Federation completed a rebrand for Commonwealth Savers, formerly Virginia529. Work included a rebrand of the financial organization’s Invest529 education savings plan. Both new brands will appear across the organization’s website and materials.

Creative Visual Design completed 12 websites for EAT Restaurant Partners and shot and edited videos for the Virginia Department of Conservation and Recreation for Fairy Stone State ParkSmith Mountain Lake State Park and Natural Tunnel State Park.

CVD finished websites for Phillips-Hall Inc.’s River Road II Shopping CenterToast New American Gastropub and Worley Associates Architects and a marketing video for Hope & Glory Inn in Irvington. It also produced a video for the American Cancer Society that was awarded at the nonprofit’s annual Cattle Barron’s Ball fundraiser.

Alice Blue contributed animation for a TV spot for Kentucky Lottery. The 30-second spot by Louisville-based BCH Agency features an animated Slimer from the “Ghostbusters” movies.

Liesfeld Contractor hired Nashville-based firm BuildWitt for a rebrand for both the Rockville-based civil contracting firm and for GreenWing Mitigation, its new environmental services and mitigation arm.

Arts & Letters launched a campaign and brand platform for ESPN called “That’s Hockey” ahead of the NHL season. The campaign includes a 30-second spot running on ESPN platforms, Sports Business Journal reports.

Correction: An earlier version of this list incorrectly included Lythos Studios as having done TV and radio work for Richmond mayoral candidate Michelle Mosby. Lythos’ Clay Hamner said the work that was listed on the Virginia Public Access Project website was from Mosby’s previous run for mayor in 2016.  

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