The Pitch: Advertising and marketing news for 2.11.25

Evergib developed an ad campaign for health club chain Onelife Fitness. Called “Every Journey Welcome,” the campaign launched in the chain’s markets in the Mid-Atlantic and Southeast via TV/video, social media, and marketing materials.

Work included concept development, art direction, copywriting and creative direction. Animation and editing was handled by Mad Box Made, sound design and mix by Red Amp Audio and video footage by 86 Madison Avenue LLC.

Two Tango released a campaign for Langley Federal Credit Union. It includes spots appearing in the Richmond, Hampton Roads and Raleigh markets. One of the spots, called “Brennon,” aired during the Super Bowl and involved work from Tilt Creative + Production.

Arts & Letters released its first brand campaign for fintech firm Wealthfront. Coined “Money Works Better Here,” the campaign comprises three spots: “Barber,” “Glutes” and “Tomatoes.” The spots, social ads and other digital components are running across CTV, YouTube and Meta in a range of markets including Los Angeles, Miami, New York City and Raleigh.

Arts & Letters released its latest campaign for Tito’s Handmade Vodka. Titled “The Spokescart 2.0,” the campaign features the Spokescart bar cart that was introduced last year and shows up in various situations. A 60-second spot and four 30-second spots – “After Hours,” “New Neighbors,” “Pregame,” and “Watch Party” – are running on social media, connected TV and online video this year.

Hilda Hosseini

Hilda Hosseini

Abby Steuart

Abby Steuart

Abby Steuart

Abby Steuart

Abby Steuart

Abby Steuart

Fable Advertising completed a campaign for Virginia Lottery promoting its latest scratcher games based on U.S. presidents who appear on currency, as well as a three-in-one online game. The campaign includes a TV spot that ran during the Super Bowl and radio, point-of-sale, digital, and out-of-home ads.

Hilda Hosseini

Hilda Hosseini

Fable promoted Hilda Hosseini from art director to senior art director and Abby Steuart from account coordinator to account executive.

The Martin Agency produced a 30-second spot for Mondelez brand Ritz Crackers that aired during the Super Bowl. The ad stars Aubrey Plaza, Michael Shannon and Bad Bunny, Adweek reports.

The Hodges Partnership handled copywriting, design, print coordination and promotion of annual reports for UMFS, Virginia Telehealth Network and Virginia Telemental Health Initiative. The PR firm also facilitated media coverage for No Kid Hungry Virginia and Hampton Roads-based Mercy Chefs.

Initiate-it was retained by Chesapeake Bank to manage brand awareness research, ad placement, and creative media strategy and planning. Work also will include monitoring and optimizing digital campaigns, and presenting performance reports to bank leadership. It’s producing digital assets and product photography for retail consumer campaigns for candy brand M&M’s.

MMs InitiateIt

Some of Initiate-it’s images for M&Ms.

Initiate-it also is providing media buying/planning support, content development and social media management for national software-as-a-service companies Arborgold, Fieldster, Floorzap, ServiceMonster and Xcelerate Restoration Software.

Addison Clark is designing a new website for Hyper Solutions, a Henrico-based data center infrastructure manufacturer. It’s providing website hosting and maintenance, social media marketing and search engine optimization for Homelink, a home remodeling company based in Midlothian.

PRSA Richmond is accepting entries for this year’s Virginia Public Relations Awards. Entries can be submitted via the group’s website.

Evergib developed an ad campaign for health club chain Onelife Fitness. Called “Every Journey Welcome,” the campaign launched in the chain’s markets in the Mid-Atlantic and Southeast via TV/video, social media, and marketing materials.

Work included concept development, art direction, copywriting and creative direction. Animation and editing was handled by Mad Box Made, sound design and mix by Red Amp Audio and video footage by 86 Madison Avenue LLC.

Two Tango released a campaign for Langley Federal Credit Union. It includes spots appearing in the Richmond, Hampton Roads and Raleigh markets. One of the spots, called “Brennon,” aired during the Super Bowl and involved work from Tilt Creative + Production.

Arts & Letters released its first brand campaign for fintech firm Wealthfront. Coined “Money Works Better Here,” the campaign comprises three spots: “Barber,” “Glutes” and “Tomatoes.” The spots, social ads and other digital components are running across CTV, YouTube and Meta in a range of markets including Los Angeles, Miami, New York City and Raleigh.

Arts & Letters released its latest campaign for Tito’s Handmade Vodka. Titled “The Spokescart 2.0,” the campaign features the Spokescart bar cart that was introduced last year and shows up in various situations. A 60-second spot and four 30-second spots – “After Hours,” “New Neighbors,” “Pregame,” and “Watch Party” – are running on social media, connected TV and online video this year.

Hilda Hosseini

Hilda Hosseini

Abby Steuart

Abby Steuart

Abby Steuart

Abby Steuart

Abby Steuart

Abby Steuart

Fable Advertising completed a campaign for Virginia Lottery promoting its latest scratcher games based on U.S. presidents who appear on currency, as well as a three-in-one online game. The campaign includes a TV spot that ran during the Super Bowl and radio, point-of-sale, digital, and out-of-home ads.

Hilda Hosseini

Hilda Hosseini

Fable promoted Hilda Hosseini from art director to senior art director and Abby Steuart from account coordinator to account executive.

The Martin Agency produced a 30-second spot for Mondelez brand Ritz Crackers that aired during the Super Bowl. The ad stars Aubrey Plaza, Michael Shannon and Bad Bunny, Adweek reports.

The Hodges Partnership handled copywriting, design, print coordination and promotion of annual reports for UMFS, Virginia Telehealth Network and Virginia Telemental Health Initiative. The PR firm also facilitated media coverage for No Kid Hungry Virginia and Hampton Roads-based Mercy Chefs.

Initiate-it was retained by Chesapeake Bank to manage brand awareness research, ad placement, and creative media strategy and planning. Work also will include monitoring and optimizing digital campaigns, and presenting performance reports to bank leadership. It’s producing digital assets and product photography for retail consumer campaigns for candy brand M&M’s.

MMs InitiateIt

Some of Initiate-it’s images for M&Ms.

Initiate-it also is providing media buying/planning support, content development and social media management for national software-as-a-service companies Arborgold, Fieldster, Floorzap, ServiceMonster and Xcelerate Restoration Software.

Addison Clark is designing a new website for Hyper Solutions, a Henrico-based data center infrastructure manufacturer. It’s providing website hosting and maintenance, social media marketing and search engine optimization for Homelink, a home remodeling company based in Midlothian.

PRSA Richmond is accepting entries for this year’s Virginia Public Relations Awards. Entries can be submitted via the group’s website.

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