Pediatrics nonprofit rebrands, moves local HQ to Shockoe Bottom

World pediatrics new office

The new World Pediatrics office space at 1801 E. Cary St. (Photos courtesy Romina Newman)

As it heads into its 25th year, a global medical nonprofit rooted in Richmond is celebrating the occasion with a new name, new headquarters and some new funds to put to use.

World Pediatrics, previously known as World Pediatric Project, officially opened the doors to its new headquarters at 1801 E. Cary St. earlier this month.

The new location provides a change of pace for the nonprofit, which has long been based out of Henrico and provides tertiary medical care to underserved children globally and in Richmond, at places like the Children’s Hospital of Richmond at VCU and the nearby Ronald McDonald House.

The nonprofit decided in late 2023 into early last year that it’d like to be closer to the patients it serves, spokesperson Romina Newman said.

“Now we’re right here, and we can take part in everything,” Newman said. “There are kids that come and stay for three to six months, and we wanted to have proximity to them.” 

World Pediatrics resides on the ground floor of a three-story, about 15,000-square-foot warehouse along Tobacco Row in Shockoe Bottom. Built in 1914, the building retains many original features, including original post and beam accents and high ceilings.

Midlothian-based D&H Construction handled the upfit for World Pediatrics, starting on the project last September.

The office space will host a team of 16 and serve as World Pediatrics’ global headquarters. The nonprofit also has offices in St. Louis, Atlanta and North Carolina, as well as in Central American and Caribbean countries such as Guatemala and Saint Vincent and the Grenadines. 

The new office space comes on the heels of a rebrand for World Pediatrics. The nonprofit took on the new name last April, shedding the word “Project” to redefine itself from a project-based approach to an organization with more long-term goals in mind, Newman said. 

The rebrand also included a new purpose statement and set of values highlighting equitable access to treatment, a “kids first” mentality and “shoulder-to-shoulder” care, which Newman said falls in line with the move to Shockoe Bottom. 

Treasures in paradise

This year’s Treasures in Paradise event raised $450,000 for the nonprofit.

Alongside the headquarters move, World Pediatrics hosted its 20th annual “Treasures in Paradise” fundraising event at Dover Hall in Goochland on Feb. 1. The event was sponsored by Bon Secours, Dominion Energy, Rachel Duke and over 25 other sponsors. 

Around 350 guests attended the event, which was first held in the parking lot of the nonprofit’s Henrico office and now raises about a half-million dollars yearly for World Pediatrics. 

The event has expanded to the nonprofit’s St. Louis and Atlanta locations, raising around $1.3 million yearly in total, Newman said. She said World Pediatrics provides $5 in service for every $1 donated at the events. 

This year’s Richmond event brought in around $450,000. Proceeds will continue to go toward World Pediatrics’ assistance in providing services across more than 20 pediatric medical specialties. 

World Pediatrics began in 1999 when South Richmond Rotarian and orthodontist Julian Metts envisioned a “hospital without walls” after meeting a young girl in Guyana suffering from a preventable injury.

In 2001, the South Richmond Rotary Club founded the International Hospital for Children. In 2004, St. Louis-based nonprofit Healing the Children Missouri was formed, and the two entities merged in 2011 to become World Pediatric Project. 

Since then, the organization has grown across the U.S. and the world, providing easier access to advanced pediatric healthcare to thousands of children. According to World Pediatrics’ most recent impact report, the organization served more than 3,100 children in fiscal year 2024, a 28% increase over FY23. 

World Pediatrics operated with $9.88 million in revenue and $9.86 million in expenses in 2023, according to its most recent public financial reports issued to the IRS.

World pediatrics new office

The new World Pediatrics office space at 1801 E. Cary St. (Photos courtesy Romina Newman)

As it heads into its 25th year, a global medical nonprofit rooted in Richmond is celebrating the occasion with a new name, new headquarters and some new funds to put to use.

World Pediatrics, previously known as World Pediatric Project, officially opened the doors to its new headquarters at 1801 E. Cary St. earlier this month.

The new location provides a change of pace for the nonprofit, which has long been based out of Henrico and provides tertiary medical care to underserved children globally and in Richmond, at places like the Children’s Hospital of Richmond at VCU and the nearby Ronald McDonald House.

The nonprofit decided in late 2023 into early last year that it’d like to be closer to the patients it serves, spokesperson Romina Newman said.

“Now we’re right here, and we can take part in everything,” Newman said. “There are kids that come and stay for three to six months, and we wanted to have proximity to them.” 

World Pediatrics resides on the ground floor of a three-story, about 15,000-square-foot warehouse along Tobacco Row in Shockoe Bottom. Built in 1914, the building retains many original features, including original post and beam accents and high ceilings.

Midlothian-based D&H Construction handled the upfit for World Pediatrics, starting on the project last September.

The office space will host a team of 16 and serve as World Pediatrics’ global headquarters. The nonprofit also has offices in St. Louis, Atlanta and North Carolina, as well as in Central American and Caribbean countries such as Guatemala and Saint Vincent and the Grenadines. 

The new office space comes on the heels of a rebrand for World Pediatrics. The nonprofit took on the new name last April, shedding the word “Project” to redefine itself from a project-based approach to an organization with more long-term goals in mind, Newman said. 

The rebrand also included a new purpose statement and set of values highlighting equitable access to treatment, a “kids first” mentality and “shoulder-to-shoulder” care, which Newman said falls in line with the move to Shockoe Bottom. 

Treasures in paradise

This year’s Treasures in Paradise event raised $450,000 for the nonprofit.

Alongside the headquarters move, World Pediatrics hosted its 20th annual “Treasures in Paradise” fundraising event at Dover Hall in Goochland on Feb. 1. The event was sponsored by Bon Secours, Dominion Energy, Rachel Duke and over 25 other sponsors. 

Around 350 guests attended the event, which was first held in the parking lot of the nonprofit’s Henrico office and now raises about a half-million dollars yearly for World Pediatrics. 

The event has expanded to the nonprofit’s St. Louis and Atlanta locations, raising around $1.3 million yearly in total, Newman said. She said World Pediatrics provides $5 in service for every $1 donated at the events. 

This year’s Richmond event brought in around $450,000. Proceeds will continue to go toward World Pediatrics’ assistance in providing services across more than 20 pediatric medical specialties. 

World Pediatrics began in 1999 when South Richmond Rotarian and orthodontist Julian Metts envisioned a “hospital without walls” after meeting a young girl in Guyana suffering from a preventable injury.

In 2001, the South Richmond Rotary Club founded the International Hospital for Children. In 2004, St. Louis-based nonprofit Healing the Children Missouri was formed, and the two entities merged in 2011 to become World Pediatric Project. 

Since then, the organization has grown across the U.S. and the world, providing easier access to advanced pediatric healthcare to thousands of children. According to World Pediatrics’ most recent impact report, the organization served more than 3,100 children in fiscal year 2024, a 28% increase over FY23. 

World Pediatrics operated with $9.88 million in revenue and $9.86 million in expenses in 2023, according to its most recent public financial reports issued to the IRS.

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