Where Ya Bin is opening in a former Food Lion grocery near Regency. The Henrico outpost of the reseller chain is expected to be followed by a store in Midlothian in the coming weeks. (Jack Jacobs photos)
A retail chain that resells unwanted online orders is opening in Henrico, ahead of plans to open a second local store in Midlothian soon.
Where Ya Bin is set to open an 18,000-square-foot store at Quioccasin Station Shopping Center today (Friday) in western Henrico, CEO Mitch Earnest said.
The startup retail concept buys truckloads of returned and overstocked items from such retailers as Amazon and Academy Sports + Outdoors and uses those items to stock its stores.
“If you’ve heard of a retailer, we’ve liquidated from them in the past,” Earnest said. “They sell it to us at a discount and we’re able to pass those discounts on to our customers.”
Where Ya Bin locations feature 8-foot-by-4-foot bins filled with a wide and ever-changing variety of small appliances, beauty products, clothes, electronics and other items. The Henrico location has more than 90 bins.
Products in the company’s stores are priced $10 on Fridays and decrease over the next days until they cost 25 cents on Thursdays. Where Ya Bin’s pricing model is intended to move inventories quickly because the stores receive new shipments of products every week, and the company doesn’t know exactly what comes in each truckload until it hits the sales floor.
“Today we have a decent amount of clothing in here,” Earnest said while standing in the company’s Henrico location this week. “Some of it is Target, some of it is generic brands. We have tools. We have tables. Next week it’ll be completely different.”
Mitch Earnest, CEO of Where Ya Bin.
Earnest said Where Ya Bin pitches itself as a value-conscious concept where customers can score a deal, but the business also attracts resellers.
“We have people who come in and shop because they want their dollar to go farther. We have people come in, buy stuff and resell it online,” he said.
The company’s stores accept only credit and debit payments as well as Google Pay and Apple Pay. The stores don’t accept cash.
The Henrico location at 8942 Quioccasin Road, which has been nearly a year in the works, is the first Where Ya Bin to open in Virginia and the company’s eighth store. The Ohio-based company has stores in several states. The first Where Ya Bin opened in Columbia, South Carolina, in September 2022.
For its Henrico store, Where Ya Bin has taken over part of the space formerly occupied by Food Lion, which exited Quioccasin Station more than a decade ago. The shopping center is near Regency and its other tenants include The Tin Pan restaurant and gymnastics center Core Kids Academy.
The Henrico store will have more than 20 employees.
Where Ya Bin is also planning a location in Chesterfield, which Earnest said is expected to open in three to four weeks. It is anticipated to open in a 17,000-square-foot space at 1281 Carmia Way in the Chesterfield Marketplace shopping center, which is close to Chesterfield Towne Center.
Where Ya Bin is opening in a former Food Lion grocery near Regency. The Henrico outpost of the reseller chain is expected to be followed by a store in Midlothian in the coming weeks. (Jack Jacobs photos)
A retail chain that resells unwanted online orders is opening in Henrico, ahead of plans to open a second local store in Midlothian soon.
Where Ya Bin is set to open an 18,000-square-foot store at Quioccasin Station Shopping Center today (Friday) in western Henrico, CEO Mitch Earnest said.
The startup retail concept buys truckloads of returned and overstocked items from such retailers as Amazon and Academy Sports + Outdoors and uses those items to stock its stores.
“If you’ve heard of a retailer, we’ve liquidated from them in the past,” Earnest said. “They sell it to us at a discount and we’re able to pass those discounts on to our customers.”
Where Ya Bin locations feature 8-foot-by-4-foot bins filled with a wide and ever-changing variety of small appliances, beauty products, clothes, electronics and other items. The Henrico location has more than 90 bins.
Products in the company’s stores are priced $10 on Fridays and decrease over the next days until they cost 25 cents on Thursdays. Where Ya Bin’s pricing model is intended to move inventories quickly because the stores receive new shipments of products every week, and the company doesn’t know exactly what comes in each truckload until it hits the sales floor.
“Today we have a decent amount of clothing in here,” Earnest said while standing in the company’s Henrico location this week. “Some of it is Target, some of it is generic brands. We have tools. We have tables. Next week it’ll be completely different.”
Mitch Earnest, CEO of Where Ya Bin.
Earnest said Where Ya Bin pitches itself as a value-conscious concept where customers can score a deal, but the business also attracts resellers.
“We have people who come in and shop because they want their dollar to go farther. We have people come in, buy stuff and resell it online,” he said.
The company’s stores accept only credit and debit payments as well as Google Pay and Apple Pay. The stores don’t accept cash.
The Henrico location at 8942 Quioccasin Road, which has been nearly a year in the works, is the first Where Ya Bin to open in Virginia and the company’s eighth store. The Ohio-based company has stores in several states. The first Where Ya Bin opened in Columbia, South Carolina, in September 2022.
For its Henrico store, Where Ya Bin has taken over part of the space formerly occupied by Food Lion, which exited Quioccasin Station more than a decade ago. The shopping center is near Regency and its other tenants include The Tin Pan restaurant and gymnastics center Core Kids Academy.
The Henrico store will have more than 20 employees.
Where Ya Bin is also planning a location in Chesterfield, which Earnest said is expected to open in three to four weeks. It is anticipated to open in a 17,000-square-foot space at 1281 Carmia Way in the Chesterfield Marketplace shopping center, which is close to Chesterfield Towne Center.
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It’s about time!! I pass the location on a regular basis and don’t understand why it’s taken so long to open. Was there a glitch with getting the merchandise from Amazon, or construction problems?
They never even posted a date for their opening.
They communicated heavily on social media. I had them suggested to me on Facebook a couple of months ago and they’ve been posting regularly for a month. Social media is less expensive and more effective at reaching people. Based on their lines today they seemed to have advertised sufficiently—it’s busy!