Bricks & Minifigs owners Carrie and Paul Indelicato inside their Short Pump store shortly after it opened in 2022. The local franchisees of the used Lego concept are planning to open a store in Chesterfield. (BizSense file)
Less than two years after opening its first local store near Short Pump, a used Legos retailer is building a presence south of the river.
Bricks & Minifigs plans to open a location this summer off Hull Street Road in the Brandermill area of Chesterfield County.
Behind the upcoming store are local franchisees Paul Indelicato and wife Carrie, who operate the region’s other Bricks & Minifigs in Henrico.
Paul Indelicato said they settled on the 3,000-square-foot storefront at 12421 Tennessee Plaza to bring the brand closer to existing customers who live in southern parts of Chesterfield and to catch the attention of new customers in a growing area of the county.
“We think people could come from Chester, people can come from that Hull Street corridor,” he said. “We want to be in a space with a good concentration of families and where a lot of people are moving to.”
The new shop will open in a former Verizon storefront next to a Gamestop in a retail strip just outside the Chesterfield Crossing shopping center, which has a Walmart and Home Depot.
In addition to buying and selling new and used Legos, the store plans to have a dedicated room for birthday parties and events. Paul Indelicato estimated that the couple will spend about $200,000 to open the new location, a figure that includes build-out and stocking the store with Lego building blocks.
The new store is expected to open in late August or early September.
The Indelicatos, who are Lego enthusiasts themselves, opened the region’s first Bricks & Minifigs in December 2022 at 10953 W. Broad St. in the Colonnades West shopping center.
Paul Indelicato left a job with Markel Corp. to focus on the franchise full time along with his wife, who now handles community outreach and events.
Bricks & Minifigs opened its first store in 2010 and has more than 150 locations either open or in the works in the United States and Canada, according to the company’s website.
The retail chain is a separate company from toymaker Lego. The Danish building-blocks manufacturer is planning to open a factory in Chesterfield County.
Bricks & Minifigs owners Carrie and Paul Indelicato inside their Short Pump store shortly after it opened in 2022. The local franchisees of the used Lego concept are planning to open a store in Chesterfield. (BizSense file)
Less than two years after opening its first local store near Short Pump, a used Legos retailer is building a presence south of the river.
Bricks & Minifigs plans to open a location this summer off Hull Street Road in the Brandermill area of Chesterfield County.
Behind the upcoming store are local franchisees Paul Indelicato and wife Carrie, who operate the region’s other Bricks & Minifigs in Henrico.
Paul Indelicato said they settled on the 3,000-square-foot storefront at 12421 Tennessee Plaza to bring the brand closer to existing customers who live in southern parts of Chesterfield and to catch the attention of new customers in a growing area of the county.
“We think people could come from Chester, people can come from that Hull Street corridor,” he said. “We want to be in a space with a good concentration of families and where a lot of people are moving to.”
The new shop will open in a former Verizon storefront next to a Gamestop in a retail strip just outside the Chesterfield Crossing shopping center, which has a Walmart and Home Depot.
In addition to buying and selling new and used Legos, the store plans to have a dedicated room for birthday parties and events. Paul Indelicato estimated that the couple will spend about $200,000 to open the new location, a figure that includes build-out and stocking the store with Lego building blocks.
The new store is expected to open in late August or early September.
The Indelicatos, who are Lego enthusiasts themselves, opened the region’s first Bricks & Minifigs in December 2022 at 10953 W. Broad St. in the Colonnades West shopping center.
Paul Indelicato left a job with Markel Corp. to focus on the franchise full time along with his wife, who now handles community outreach and events.
Bricks & Minifigs opened its first store in 2010 and has more than 150 locations either open or in the works in the United States and Canada, according to the company’s website.
The retail chain is a separate company from toymaker Lego. The Danish building-blocks manufacturer is planning to open a factory in Chesterfield County.
Genius
Honestly, selling used Legos is a brilliant move. They’re insanely expensive and you typically only get one use out of them. I love this.