Kay Ferguson has reopened Skin + Beauty Haus in a new location in the Fan. (Jack Jacobs photo)
A local skincare company has resurrected its brick-and-mortar business with a new location in the Fan, a few years after pandemic pressures closed its original spot in Jackson Ward.
The Skin + Beauty Haus is open for business at 1919 W. Cary St., following a period as an online-based operation. The Fan location offers spa and skincare services as well as a retail store.
Previously in a smaller location in Jackson Ward, Skin + Beauty owner Kay Ferguson said the new space gives the company room to expand its services.
Plans to reopen had been several years in the making, following the company’s decision to shutter the old storefront in 2020 because it was too difficult to operate amid the early stages of the COVID-19 pandemic and government regulations during the time.
“Our business is being face to face. There were a lot of stipulations, you couldn’t perform certain services and that affected everything,” Ferguson said. “I think we tried as hard as we could to hang in there, but we definitely realized the need to figure out and reassess where we wanted to go. I always knew that I wanted to reopen, but I also knew that I needed a larger space.”
Skin + Beauty now operates in a 1,100-square-foot space at the corner of West Cary and South Meadow streets. It offers facials, acne treatments and eyebrow maintenance among other things. It plans to add Botox and injection treatments later this year.
Until it opened the new brick-and-mortar location in June, Skin + Beauty sold beauty products online and offered virtual skin consultations. During that time, the company launched in-house retail brands Skin Humanity and Melanin Skin Pro, which are offered in the new shop alongside third-party products.
The business offers a three-tier membership program, which provides skin treatments and a discount on retail products as well as other perks. The monthly memberships range from $79 to $150 per month. Skin and Beauty also sells sauna session packages that range from $60 to $300.
Ferguson said Skin + Beauty caters its services to clients’ individual needs and tries to appeal to a broad range of people.
“With Skin + Beauty Haus, I wanted to hone in on being able to treat clients of multiple ethnicities and diverse skin tones,” Ferguson said. “Everything that we do is customized. It’s based on the client’s specific skincare needs and concerns.”
Ferguson first launched the business under the name Styletress in 2015, and opened its first brick-and-mortar location at 212 E. Clay St. in Jackson Ward the following year. The company originally focused on selling retail products and rebranded in 2017, which was the year it began to shift toward an emphasis on a service-based business model.
Ferguson, who is an esthetician, has one employee. She plans to bring on two more estheticians in the coming months. Her husband Trevor manages back-office operations for the business. The couple own the building where Skin + Beauty is located, and the spa is in one of several ground-floor commercial spaces with condos above.
The spa’s space was formerly occupied by antiques store Metro Modern. Ferguson said that since opening the new location, she’s seen familiar faces return as well as new clients she hopes will propel the nearly decade-old business forward in its latest chapter.
“A lot of clients have returned, they’re super excited,” she said. “And we’re also getting a lot of new clients as well that are interested in wellness and being consistent in their self care. I think it’s really, really cool and that it will continue to blossom.”