A new apparel line began selling its clothes and accessories at Orange in Carytown. Photos courtesy of Winged Betty.
A Hanover real estate agent is testing her retail wings.
Lizzy Losi of ERA Woody Hogg & Associates this spring launched Winged Betty, an apparel brand and related online store that last week began selling its wares in Orange, a Carytown retailer.
Winged Betty consists of a line of hats, shorts, hoodies and tank tops celebrating American femininity. Winged Betty’s logo is a high-heeled shoe decorated with stars and stripes and a small cross.
“It’s a brand celebrating American, empowered, sassy, awesome women,” Losi said.
Losi said she has spent about $11,000 developing Winged Betty and has sold about $3,000 worth of merchandise in the three months she’s been selling her products.
Lizzy Losi, pictured at Orange.
She said she was inspired to build the brand after the death of her aunt, Janice Smith, the matriarch of her family who was known for her style. Losi also found inspiration after leaving a tough marriage and starting to build a career in real estate.
“That could have been the end of the story,” she said. “This thought kept coming to me that in so many other countries I wouldn’t even have had the choice to leave.”
When starting Winged Betty, Losi, who graduated from VCU with a degree in fashion merchandising, called an old professor for advice. The professor eventually had students present branding plans to Losi to help her develop the idea. Her items are printed by Inkt in Mechanicsville.
Losi said she was impressed with the following attained by Salt Life, a well-known beach-themed brand.
“Salt Life is one I have looked at closely,” she said. “If they can do it talking about the ocean – there’s a huge gap out there talking about the glorious American woman.”
With her products on sale online and in Carytown, Losi said she wants to get Winged Betty into more retail stores. She held a social at The Wine Loft in Short Pump and has other events in the works for Charlottesville and Gainesville, North Carolina. She’d also like to hit the festival circuit and is close to acquiring a trademark for Winged Betty.
“We’re getting somewhere,” Losi said. “I have to do it really grass roots.”
A new apparel line began selling its clothes and accessories at Orange in Carytown. Photos courtesy of Winged Betty.
A Hanover real estate agent is testing her retail wings.
Lizzy Losi of ERA Woody Hogg & Associates this spring launched Winged Betty, an apparel brand and related online store that last week began selling its wares in Orange, a Carytown retailer.
Winged Betty consists of a line of hats, shorts, hoodies and tank tops celebrating American femininity. Winged Betty’s logo is a high-heeled shoe decorated with stars and stripes and a small cross.
“It’s a brand celebrating American, empowered, sassy, awesome women,” Losi said.
Losi said she has spent about $11,000 developing Winged Betty and has sold about $3,000 worth of merchandise in the three months she’s been selling her products.
Lizzy Losi, pictured at Orange.
She said she was inspired to build the brand after the death of her aunt, Janice Smith, the matriarch of her family who was known for her style. Losi also found inspiration after leaving a tough marriage and starting to build a career in real estate.
“That could have been the end of the story,” she said. “This thought kept coming to me that in so many other countries I wouldn’t even have had the choice to leave.”
When starting Winged Betty, Losi, who graduated from VCU with a degree in fashion merchandising, called an old professor for advice. The professor eventually had students present branding plans to Losi to help her develop the idea. Her items are printed by Inkt in Mechanicsville.
Losi said she was impressed with the following attained by Salt Life, a well-known beach-themed brand.
“Salt Life is one I have looked at closely,” she said. “If they can do it talking about the ocean – there’s a huge gap out there talking about the glorious American woman.”
With her products on sale online and in Carytown, Losi said she wants to get Winged Betty into more retail stores. She held a social at The Wine Loft in Short Pump and has other events in the works for Charlottesville and Gainesville, North Carolina. She’d also like to hit the festival circuit and is close to acquiring a trademark for Winged Betty.
“We’re getting somewhere,” Losi said. “I have to do it really grass roots.”