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The Pitch: Advertising and marketing news for 7.12.16

Jonathan Spiers July 12, 2016 0

Editor’s note: This is the first installment of a now twice-monthly The Pitch, which will run the second and last Tuesdays of every month. Submissions can be sent to reporter Jonathan Spiers at [email protected]

Studio Flatland received a Silver Telly in the promotional campaign category for a three-piece campaign titled “2D unfolded.” Each spot – “Helpful,” “Rainy Day” and “Backyard” – featured different traditional two-dimensional cartoon animation.

J Drake Graphic Design won an American Graphic Design Award and a Bronze Summit Creative Award for its work with nonprofit group The National Association for Christian Recovery.

Spurrier Group was selected as the first advertising agency of record for the Virginia Department of Alcoholic Beverage Control. Spurrier beat out competitive pitches from multiple communications firms to win the contract along with team partners Brand Planning, Create Digital and Work Labs. The award is for a two-year renewable contract to provide advertising services to the Virginia ABC’s marketing and communications divisions and its education and prevention section.

Four 2016 Brandcenter grads won Best in Show in the student category for Adweek’s Isaac+ Awards, recognizing student-designed inventions, products and concepts that are transforming media, advertising, marketing and technology. The award includes an internship in New York City for the winners: Yelena Sophia, Greg Donnelly, Mikaila Weaver and Shannon Smith.

Fellow Brandcenter students Yanci Wu and Xia Du won a Future Lions award at the Cannes Lions International Festival of Creativity for their concept, “Amazon Emma,” an artificial intelligence designed to help senior citizens combat loneliness and isolation. The global student advertising competition received about 2,000 entries from 69 countries and selected five winners. The Brandcenter was the only U.S. school to win.

West Cary Group has hired Roy Huhta as its first chief product officer. He will lead the agency’s development of Agile software development practices and solution delivery, analytics, social media, and digital technology marketing strategy. Huhta previously spent 16 years at Capital One, most recently as director of product management.

The Martin Agency released its latest spots in its “It’s What You Do” campaign for Geico: “Parrot,” “Clownin’ Around” and “Life’s A Beach.” It also released a spot in its “Drink What You Want” campaign for Stoli.

The King Agency was selected as agency of record for G2 Orthopedics. The agency was engaged to handle creative advertising duties for the Glen Allen-based practice. Work will focus on establishing the practice’s brand through tagline development, a radio campaign, marketing collateral and a comprehensive digital campaign, including PPC text ads, display and retargeting ads, search engine optimization and social media.

TFB Agency launched a social media campaign about Plein Air Richmond for client James River Air, which was a sponsor of the event. The campaign included collaboration from Connie Blackwood of Blue Moon Marketing.

Screenshot of the Verus firm video.

Screenshot of the Verus firm video.

CO+LAB launched a redesigned and responsive website for Verus Financial Partners, a Richmond-based financial planning firm. The site features a new firm video produced by local PR company Kelley in collaboration with Spang TV and director of photography BJ Robinette.

The Richmond Chapter of the American Marketing Association announced a new board of directors for 2016-17. Officers include: Steve Abbot of General Cigar Company, president; Tim Asimos of Circle S Studio, past president; Charleen McManus of Tiny Monster Marketing, president-elect; Abigail Floyd of Call Federal Credit Union, secretary; and George Crowell of Harris, Hardy & Johnstone P.C., treasurer.

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