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The Pitch: Advertising and marketing news for 12.27.16

Jonathan Spiers December 27, 2016 0

Think was hired to create a new brand package and website for SmartLink Labs.

Think was hired to create a new brand package and website for SmartLink Labs.

Richmond International Raceway is partnering with Alliance Group and Madison+Main on a long-term branding project. The raceway also announced it has named Jacksonville, Florida-based St. John & Partners and Chicago-based PCG SportsDesk Media as its new agencies of record.

Alliance Group and Madison+Main will lead the future branding, communications and modernization of the property. The branding project will encompass future track developments including the raceway complex and The Classic Amphitheater.

The Martin Agency and Spang TV teamed up with California-based directing duo MEN for Oreo’s latest holiday commercial, titled “Believe in Wonder.” Envisioned as a modern update to a 1980s ad, the spot was shot on location on Richmond’s Seminary Avenue. Spang partnered with Richmond-based producer Matt Drumm on the spot, which aired during the Macy’s Thanksgiving Day Parade and will run through Christmas.

Addison Clark welcomed Reinhardt Harper Davis PLC as a new client. The accident and injury law firm has offices in Richmond and Fredericksburg and specializes in workers’ compensation cases. Addison Clark will provide the firm with website analysis, search engine optimization and pay-per-click advertising.

OFD Consulting has been retained by the International Academy of Wedding and Event Planning and will be overseeing the promotion of its third annual Global Wedding Trend Report, which is set for distribution in early January.

Think has been hired to create a new brand package and website for SmartLink Labs, an innovation firm and division of Vienna-based RiskSpan focused on bringing blockchain technologies to securitization and structured finance.

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