100-acre site of aborted ‘Project Rocky’ back on the market in Goochland

ProjectRockyFlyer

Outlined in yellow, the 105-acre site at 1990 Ashland Road is between two quarries in Goochland’s Rockville area. (Taylor Long Properties marketing flyer)

The planned site of a massive fulfillment center that until last year was in the works for Goochland’s Rockville area is up for grabs.

The 105-acre site at 1990 Ashland Road, where California-based Panattoni Development Co. had been pursuing its codenamed “Project Rocky” development, has hit the market with an asking price of $18.5 million.

Goochland’s economic development office is marketing the site along with Taylor Long Properties, which has the listing. The brokerage’s Ellen Long, Kent Cardwell and Robert Marshall are representing the property’s owners, listed in property records as successor trustees for Nancy Bailey and James Nuckols Jr.

A Taylor Long flyer that’s posted on Goochland’s website markets the land as a development opportunity with industrial zoning and interstate access next door to the Rockville Commerce Center and Lanier industrial parks. The site is just north of Interstate 64 between the Martin Marietta and Luck Stone quarries, in an area identified by the county as its industrial corridor.

Panattoni had filed plans and secured zoning from the county for a fulfillment or distribution center that was said to be similar to the Amazon fulfillment center near Richmond Raceway, a 2.7-million-square-foot facility that was codenamed “Project Speedway” before coming online last fall.

While some of Panattoni’s industrial developments have served Amazon – its Virginia I-95 distribution complex includes a distribution center for the e-commerce company – the end-user for Project Rocky was never revealed before Panattoni pulled the plug on the project last fall.

ProjectRocky2

An aerial view of Project Rocky shows the multistory building and parking areas with one of the two nearby quarries visible in the distance. (BizSense file)

Panattoni never purchased the Ashland Road site and informed Goochland in mid-November that it would not be closing on the land.

After Panattoni pulled out, Sara Worley, Goochland’s economic development director, said the county would work with the property owners to market the site, which she described as a still-viable economic development site. Worley was out of town Monday and unavailable to comment on the listing.

The marketing flyer pitches the site as an “excellent development opportunity in a fast growing area” with an average household income of over $173,000 in a three-mile radius. The site has 900 feet of direct frontage along Ashland Road, and the flyer also notes the site’s proximity to the Short Pump retail corridor and to Interstate 64 with connections to I-295 and Route 288.

Goochland has assessed the four parcels that make up the site at $8.7 million combined, up from $6 million last year.

The site is just north of the Ashland Road/I-64 interchange, which is planned to be redesigned, potentially with a diverging diamond design. Goochland has secured the funding needed for the $76 million project and has been gauging public opinion on design alternatives. Construction of a new interchange is scheduled in 2028-2030, according to Goochland’s website.

ProjectRockyFlyer

Outlined in yellow, the 105-acre site at 1990 Ashland Road is between two quarries in Goochland’s Rockville area. (Taylor Long Properties marketing flyer)

The planned site of a massive fulfillment center that until last year was in the works for Goochland’s Rockville area is up for grabs.

The 105-acre site at 1990 Ashland Road, where California-based Panattoni Development Co. had been pursuing its codenamed “Project Rocky” development, has hit the market with an asking price of $18.5 million.

Goochland’s economic development office is marketing the site along with Taylor Long Properties, which has the listing. The brokerage’s Ellen Long, Kent Cardwell and Robert Marshall are representing the property’s owners, listed in property records as successor trustees for Nancy Bailey and James Nuckols Jr.

A Taylor Long flyer that’s posted on Goochland’s website markets the land as a development opportunity with industrial zoning and interstate access next door to the Rockville Commerce Center and Lanier industrial parks. The site is just north of Interstate 64 between the Martin Marietta and Luck Stone quarries, in an area identified by the county as its industrial corridor.

Panattoni had filed plans and secured zoning from the county for a fulfillment or distribution center that was said to be similar to the Amazon fulfillment center near Richmond Raceway, a 2.7-million-square-foot facility that was codenamed “Project Speedway” before coming online last fall.

While some of Panattoni’s industrial developments have served Amazon – its Virginia I-95 distribution complex includes a distribution center for the e-commerce company – the end-user for Project Rocky was never revealed before Panattoni pulled the plug on the project last fall.

ProjectRocky2

An aerial view of Project Rocky shows the multistory building and parking areas with one of the two nearby quarries visible in the distance. (BizSense file)

Panattoni never purchased the Ashland Road site and informed Goochland in mid-November that it would not be closing on the land.

After Panattoni pulled out, Sara Worley, Goochland’s economic development director, said the county would work with the property owners to market the site, which she described as a still-viable economic development site. Worley was out of town Monday and unavailable to comment on the listing.

The marketing flyer pitches the site as an “excellent development opportunity in a fast growing area” with an average household income of over $173,000 in a three-mile radius. The site has 900 feet of direct frontage along Ashland Road, and the flyer also notes the site’s proximity to the Short Pump retail corridor and to Interstate 64 with connections to I-295 and Route 288.

Goochland has assessed the four parcels that make up the site at $8.7 million combined, up from $6 million last year.

The site is just north of the Ashland Road/I-64 interchange, which is planned to be redesigned, potentially with a diverging diamond design. Goochland has secured the funding needed for the $76 million project and has been gauging public opinion on design alternatives. Construction of a new interchange is scheduled in 2028-2030, according to Goochland’s website.

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