The Pitch: Advertising and marketing news for 9.10.24

 

maggie wilhelm

Maggie Wilhelm

Fable Advertising completed a new campaign for Virginia Lottery. Focusing on the lottery’s app, the campaign includes television, radio, outdoor, point-of-sale, digital and social media. The 30- and 60-second ads for TV and social were directed by former MTV creative director Ali Roberto and shot in Hopewell last month. Spang was the production company.

Fable was hired by Venture Richmond for a multi-year contract to promote the Manchester neighborhood. The agency hired Kelley Deegan as an account supervisor, Maggie Wilhelm as creative director and Natalia Hailes as office manager. Brett Shiflett was promoted from account director to account service director.

The Martin Agency released a Beetlejuice-themed spot for CarMax. The 90-second spot features a nightmarish used car dealership and is timed with the release of the film “Beetlejuice Beetlejuice.” More at The Drum.

Sarah Carr

Sarah Carr

Familiar Creatures released a new campaign for Duke’s Mayo. Called “Welcome to Duke’s Country,” the campaign includes a 30-second spot directed by Adam Willis of L.A.-based Friends&Family.

Familiar Creatures hired Ben Englander as a copywriter and Sarah Carr as senior art director. Carr is a Brandcenter alum and was previously at McGarrah Jessee in Austin, Texas. Englander was previously at Vitro in Austin.

Evergib was awarded a brand refresh project for nonprofit Global Education Benchmark Group. Work will include brand strategy, naming and tagline, as well as logo and visual identity system in collaboration with Karnes Coffey Design. Evergib also is doing naming and messaging work for client DirecTV.

AC Anne Stuart Teter

Anne-Stuart Teter

Addison Clark promoted Anne-Stuart Teter from accounts director to senior director, Ben Cardwell from account manager to senior account manager and Bailey Butler from social media coordinator to social media manager.

Cade Martin shot photos of the first supermarket barcode scanner for a project for Smithsonian Magazine. The project involved London-based Pop Creative and included a video component.

Arts & Letters developed a campaign for ESPN Bet. The campaign includes a 30-second spot featuring ESPN TV personality Stephen Smith, Little Black Book reports.

 

maggie wilhelm

Maggie Wilhelm

Fable Advertising completed a new campaign for Virginia Lottery. Focusing on the lottery’s app, the campaign includes television, radio, outdoor, point-of-sale, digital and social media. The 30- and 60-second ads for TV and social were directed by former MTV creative director Ali Roberto and shot in Hopewell last month. Spang was the production company.

Fable was hired by Venture Richmond for a multi-year contract to promote the Manchester neighborhood. The agency hired Kelley Deegan as an account supervisor, Maggie Wilhelm as creative director and Natalia Hailes as office manager. Brett Shiflett was promoted from account director to account service director.

The Martin Agency released a Beetlejuice-themed spot for CarMax. The 90-second spot features a nightmarish used car dealership and is timed with the release of the film “Beetlejuice Beetlejuice.” More at The Drum.

Sarah Carr

Sarah Carr

Familiar Creatures released a new campaign for Duke’s Mayo. Called “Welcome to Duke’s Country,” the campaign includes a 30-second spot directed by Adam Willis of L.A.-based Friends&Family.

Familiar Creatures hired Ben Englander as a copywriter and Sarah Carr as senior art director. Carr is a Brandcenter alum and was previously at McGarrah Jessee in Austin, Texas. Englander was previously at Vitro in Austin.

Evergib was awarded a brand refresh project for nonprofit Global Education Benchmark Group. Work will include brand strategy, naming and tagline, as well as logo and visual identity system in collaboration with Karnes Coffey Design. Evergib also is doing naming and messaging work for client DirecTV.

AC Anne Stuart Teter

Anne-Stuart Teter

Addison Clark promoted Anne-Stuart Teter from accounts director to senior director, Ben Cardwell from account manager to senior account manager and Bailey Butler from social media coordinator to social media manager.

Cade Martin shot photos of the first supermarket barcode scanner for a project for Smithsonian Magazine. The project involved London-based Pop Creative and included a video component.

Arts & Letters developed a campaign for ESPN Bet. The campaign includes a 30-second spot featuring ESPN TV personality Stephen Smith, Little Black Book reports.

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