Back off Colombia, Virginia already has dibs on using the heart to market the sate.
According to today’s Wall Street Journal, Colombia is promoting itself as a place for passion and using a heart in the advertising materials. “Working with Colombia’s export, tourism and investment promotion agency, Proexport, Mr. Lightle devised a campaign called Colombia es Pasión, or “Colombia is Passion.” Now, the public-private partnership behind the campaign operates two stores in Bogota that offer hundreds of products featuring the campaign’s heart-shaped logo.”
You can see the website here.
That just so happens to be the same as Virginia Tourism Commissions year-long campaign to brand Virginia with “Live passionately.”
That campaign was not trouble free. Last August the Commission had to pull print spots featuring models making heart-shapes with their hands, which was apparently some type of gang symbol in Chicago.