Back off Colombia, Virginia already has dibs on using the heart to market the sate.
According to today’s Wall Street Journal, Colombia is promoting itself as a place for passion and using a heart in the advertising materials. “Working with Colombia’s export, tourism and investment promotion agency, Proexport, Mr. Lightle devised a campaign called Colombia es Pasión, or “Colombia is Passion.” Now, the public-private partnership behind the campaign operates two stores in Bogota that offer hundreds of products featuring the campaign’s heart-shaped logo.”
You can see the website here.
That just so happens to be the same as Virginia Tourism Commissions year-long campaign to brand Virginia with “Live passionately.”
That campaign was not trouble free. Last August the Commission had to pull print spots featuring models making heart-shapes with their hands, which was apparently some type of gang symbol in Chicago.
Back off Colombia, Virginia already has dibs on using the heart to market the sate.
According to today’s Wall Street Journal, Colombia is promoting itself as a place for passion and using a heart in the advertising materials. “Working with Colombia’s export, tourism and investment promotion agency, Proexport, Mr. Lightle devised a campaign called Colombia es Pasión, or “Colombia is Passion.” Now, the public-private partnership behind the campaign operates two stores in Bogota that offer hundreds of products featuring the campaign’s heart-shaped logo.”
You can see the website here.
That just so happens to be the same as Virginia Tourism Commissions year-long campaign to brand Virginia with “Live passionately.”
That campaign was not trouble free. Last August the Commission had to pull print spots featuring models making heart-shapes with their hands, which was apparently some type of gang symbol in Chicago.