For Richmond’s business leaders, information is money. That’s why thousands of business professionals check Richmond BizSense every morning for insightful business news and analysis.
BizSense readers are savvy. They research purchases online, check the news throughout the day and value local stories that affect their businesses, careers and personal lives.
BizSense readers are also ambitious. They’re looking to expand their networks and their businesses. A story about a company today is a new contact for tomorrow (or later today).
BizSense offers several simple advertising packages on both our email newsletters and the website. Unlike billboards, or TV ads, you pay only when people see the ad. And you’ll know exactly how many people clicked on your ad and visited your website.
BizSense also provides one of the only outlets to reach future business leaders (the hard-to-reach 20 to 40-year olds) with the most dominant online presence in town.
Options include sponsoring our daily Newsfeed email, which goes out to 2,500 business professionals in Richmond. BizSense can also build captivating colorful display advertising for the website.
Q: Who owns the site?
A: BizSense is wholly owned by Telos Media LLC, a Richmond-based media company that invests in new online ventures and develops content sharing portals. BizSense employs writers and copy editors with decades of experience from both the Richmond Times-Dispatch and national publications.
Q: If the site is new, why should I advertise now?
A: If history is any guide, the web rewards novel ideas at warp speed (Google, YouTube, Ebay, Getloaded, Snagajob). By aligning your brand with a rapid riser, you will be showing Richmond’s decision makers that your firm will be bigger and better in 10 years.
BizSense partners with each of its advertisers to identify a marketing challenge and develop an advertising campaign to solve it. There are more than 2,000 businesses registered with the Greater Richmond Chamber of Commerce. Almost none advertise in the Times-Dispatch. That means as an advertiser, you have a captive audience who’s not over-saturated with business-to-business messages. Our rates are very affordable, even for small businesses.
Q: What’s keeping the site from folding in six months?
A: Motivated employees and a solid business plan. BizSense fills a niche. It’s the only daily business outlet in Richmond, a region that is growing and also recognized as the best state for business (according to Forbes magazine). The Times-Dispatch has reduced its business reporting staff by 40 percent since 2006. Here at BizSense, we see that as an opportunity.
So should you.