Casey Quinlan, a PR profession and ubiquitous member of the business networking circuit in Richmond, has a guest column on BusinessWeek.com arguing that health care costs should be driven down by a push for healthier living.
Writes Quinlan, “I firmly believe that the rising tide of medical costs, in the U.S. and other developed nations, can be laid at the door of our own individual unwillingness to take charge of our health by cutting back on drive-thru nutrition and doing what our TVs tell us to do: “Eat this! Drink this! Who cares if it’s loaded with sodium, saturated fat, and sugar? You deserve it!”