Virginian-Pilot to lay off 30 more, close Mix and Port Folio (Virginian-Pilot)
The Virginian-Pilot, battling the recession, will lay off 30 more workers and suspend the print version of Port Folio Weekly, its 26-year-old free arts and entertainment weekly.
Advance Auto unveils plan to tailor inventory (Roanoke Times)
Rather than placing basically the same combination of mufflers, brakes, wipers and other parts in each store, as the company has done for years, executives will take about 18 months to customize store inventory market-by-market, according to the vehicles driven by area residents, officials said.
Girl Scout cookie sales crumbling (USA Today)
Sales are a little thin for mint and other Girl Scout cookies so far this year. National numbers are not yet in, but regional Girl Scout councils nationwide are seeing the impact of the down economy, as well as bad winter weather, in declines as large as 19% in pre-order sales, which took place January through early February.
SBA readies emergency biz loans (Fortune)
Agency has 15 days to create guidelines for $255 million emergency lending initiative approved by Congress.
Stimulus Law Aids Small Business, but Benefits Are Not Easy to Find (NY Times)
The $787 billion recovery package that President Obama signed into law on Tuesday has a little something for most small-business owners, though some complained that the law’s benefits were not easy to figure out.
Customer Testimonials = Branding Gold (Entrepreneur)
Pretty obvious, but a good reminder. Customer stories work for you several ways. First, they’re memorable, making your business and brand more memorable, too. They stick in people’s minds, especially if they strike a particular chord with readers or website visitors. For instance, a story about how your service team went the extra mile for a customer could make a lasting impression on people tired of the lousy service they get elsewhere.