Richmond area Starbucks employees will soon have to toss their green aprons into the wash, along with the rest of their uniforms.
In a cost cutting measure, baristas will be asked to wash their own aprons. Before, Starbucks used a subcontractor to launder the aprons. Before the change, Starbucks employees on the East Coast were the only ones who didn’t have to wash their own aprons.
Starbucks has been hit hard by the recession and has seen falling sales as people cut back on luxury items such as $4 lattes. The company did not return calls.
Starbucks has begun to use advertising and publicity more than at any time in the company’s history.