We get lots of press releases, and most aren’t the sort of thing we want to run on the site. Plus we know that if we’ve gotten some press release, we’ve most likely been CCed with hundreds of other local journalists.
Frankly, most press released don’t really jump out at us, and often feature over-inflated language that aims to make something ordinary sound unusual. But it’s lipstick on a pig, as one VP candidate said. And because we can see exactly what stories our readers click on, we know that nobody will read a story on some small milestone.
Sometimes the over-inflated jargon can be just plain irritating.
The bloggers at Tech Crunch have a great list of 10 Words I Would Love To See Banned From Press Releases
You can read that post here.
Also of note, BizSense will be hosting a panel discussion in early September with several business reporters. We will explain the sort of stories they are looking for, and what sort of releases might jump out. It will be helpful for both small business owners and local PR professionals. More on that in a week or so.