Another Circuit City location gets new lease on life

The former Short Pump Circuit City, soon to house an hhgregg electronics store, isn’t the only one in the area to come back to life. The Broad and Gaskins location, which was a Circuit City concept store known as “The City” and just blocks from the former company’s corporate headquarters, will soon be the new home of Rugged Wearhouse.

Rugged Wearhouse is relocating its Broad Street store just down the street to the larger space to accommodate more merchandise. Rugged Wearhouse, an affiliate company of the Gabriel Brothers retail chain, has two other Richmond locations in Chesterfield and Colonial Heights and 12 locations throughout the state.

The relocation is part of Rugged Wearhouse’s growth strategy to focus its efforts on building larger, more convenient prototype stores. The Gaskins and Broad location is to open this fall.

“The Richmond relocation reflects our commitment to the community with larger, brighter, more convenient stores that can accommodate expanded merchandise offerings and better serve our customers,” said Richard Pesce, senior vice president of store operations at Gabriel Brothers and Rugged Wearhouse.

Gabriel Brothers operates 102 stores through its Gabriel Brothers and Rugged Wearhouse chains in 11 states, employing 3,200 associates. Three distribution centers service the retail stores.

This article orginally appeared on Downtownshortpump.com, an RBS news partner.

The former Short Pump Circuit City, soon to house an hhgregg electronics store, isn’t the only one in the area to come back to life. The Broad and Gaskins location, which was a Circuit City concept store known as “The City” and just blocks from the former company’s corporate headquarters, will soon be the new home of Rugged Wearhouse.

Rugged Wearhouse is relocating its Broad Street store just down the street to the larger space to accommodate more merchandise. Rugged Wearhouse, an affiliate company of the Gabriel Brothers retail chain, has two other Richmond locations in Chesterfield and Colonial Heights and 12 locations throughout the state.

The relocation is part of Rugged Wearhouse’s growth strategy to focus its efforts on building larger, more convenient prototype stores. The Gaskins and Broad location is to open this fall.

“The Richmond relocation reflects our commitment to the community with larger, brighter, more convenient stores that can accommodate expanded merchandise offerings and better serve our customers,” said Richard Pesce, senior vice president of store operations at Gabriel Brothers and Rugged Wearhouse.

Gabriel Brothers operates 102 stores through its Gabriel Brothers and Rugged Wearhouse chains in 11 states, employing 3,200 associates. Three distribution centers service the retail stores.

This article orginally appeared on Downtownshortpump.com, an RBS news partner.

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