Farm to Family fighting the dollar menu

Right now local and seasonal adorn restaurant menus like salt and pepper. Cooks everywhere are buying into the fact that fresh food tastes better and is better for you. For the most consumers, however, there is another reality: farmers don’t have dollar menus.

That’s where Mark Lilly comes in. Behind the wheel of a school bus older than most college seniors, Lilly attempts to make fresh produce as accessible as a quarter-pounder. His company, Farm to Family, sources organic produce from local farms and provides them to customers in what is essentially a traveling farmer’s market.

Lilly was recently featured in an article by the BBC:

“As Americans we don’t have a culture of food really. It’s fast food. We subcontract everything out,” Mr Lilly says.”Folks here are addicted to bad food and first you’ve got to wean them off it before you can sell them the good stuff,” he says.

The bus seats have all been replaced by shelves of wicker baskets filled with seasonal produce, eggs, and even Virginia maple syrup. Farm to Family even accepts food stamps, as Lilly targets low income neighborhoods where fast food chains are generally the only option.

The bus’ location is announced through Twitter and Facebook.

3
Leave a Reply
To foster a civil discussion, please use your full name and email address.

avatar
3 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
lisaon an arc · Organic Produce for Low-Income FamiliesMichael Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Michael
Guest
Michael

What a great idea! There’s nothing better than fresh produce and this might almost be as good as growing it in your backyard. Best wishes for great success with your venture.

trackback

[…] Farm to Family Fighting the Dollar Menu   […]

lisa
Guest
lisa

Congrats on the BBC spot! I get milk and yogurt and more from Farm to Family every week.