BookHolders, a Maryland-based textbook broker with a store on Grace Street in the heart of VCU, has a new marketing campaign that is guaranteed to generate a buzz. Literally.
The company recently handed out cases of self-promoting shot glasses to several local bars around the VCU campus.
Marketing manager Ryna Luckert said it is something they have done at all of their locations, including the first BookHolders in College Park, Md., which opened in 1999. The company has five locations in Virginia, Maryland and West Virginia.
Luckert said that the glasses can also be obtained at store locations and that they are popular with customers.
“It is a way that they have not been traditionally reached by advertising, kind of a guerilla campaign,” said Luckert. She said the company also advertises through traditional radio and print outlets.
Luckert also said bar owners like them as well.
“We try to get good quality glasses that will last,” she said.
BizSense wrote about BookHolders in February.
Al Harris is a BizSense reporter. Please send news tips to [email protected]