A shot of marketing creativity

One bourbon, one scotch, one Hemingway?

BookHolders, a Maryland-based textbook broker with a store on Grace Street in the heart of VCU, has a new marketing campaign that is guaranteed to generate a buzz. Literally.

The company recently handed out cases of self-promoting shot glasses to several local bars around the VCU campus.

Marketing manager Ryna Luckert said it is something they have done at all of their locations, including the first BookHolders in College Park, Md., which opened in 1999. The company has five locations in Virginia, Maryland and West Virginia.

Luckert said that the glasses can also be obtained at store locations and that they are popular with customers.

“It is a way that they have not been traditionally reached by advertising, kind of a guerilla campaign,” said Luckert. She said the company also advertises through traditional radio and print outlets.

Luckert also said bar owners like them as well.

“We try to get good quality glasses that will last,” she said.

BizSense wrote about BookHolders in February.

Al Harris is a BizSense reporter. Please send news tips to [email protected]

One bourbon, one scotch, one Hemingway?

BookHolders, a Maryland-based textbook broker with a store on Grace Street in the heart of VCU, has a new marketing campaign that is guaranteed to generate a buzz. Literally.

The company recently handed out cases of self-promoting shot glasses to several local bars around the VCU campus.

Marketing manager Ryna Luckert said it is something they have done at all of their locations, including the first BookHolders in College Park, Md., which opened in 1999. The company has five locations in Virginia, Maryland and West Virginia.

Luckert said that the glasses can also be obtained at store locations and that they are popular with customers.

“It is a way that they have not been traditionally reached by advertising, kind of a guerilla campaign,” said Luckert. She said the company also advertises through traditional radio and print outlets.

Luckert also said bar owners like them as well.

“We try to get good quality glasses that will last,” she said.

BizSense wrote about BookHolders in February.

Al Harris is a BizSense reporter. Please send news tips to [email protected]

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected]

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMEBERSHIP PLEASE EMAIL [email protected]




Return to Homepage

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments