A recent commercial for Ally Bank was eerily similar to the ones that were airing for Union First Market Bank during its post-merger rebranding campaign. Ally is the new name for what used to be called GMAC.
Both campaigns are going with the “Love your bank” theme.
Below are both ads, the Ally one first. Feel free to weigh in on the comments section which ad you think is more effective. And I’d be interested to know if this ad campaign hits it mark with retail customers, or if it’s a little over the top.