The top 10 liquor brands in Virginia

Virginians love their booze … even more than last year.

A 2011 survey by the Virginia Alcohol Beverage Control Commission found alcohol sales are up $17 million from last year. In fiscal year 2011, ABC ended with $692.7 million in sales from its 330 stores and transferred $121 million in profits. https://www.abc.virginia.gov/admin/message.html

And Virginians still seem to be headed to the corner liquor store to wet their whistles.

BizSense was curious as to what liquor in particular was all the rage this year so we compiled a list of the top 10 selling brands for the year and how many bottles of each were bought.

Virginians love their booze … even more than last year.

A 2011 survey by the Virginia Alcohol Beverage Control Commission found alcohol sales are up $17 million from last year. In fiscal year 2011, ABC ended with $692.7 million in sales from its 330 stores and transferred $121 million in profits. https://www.abc.virginia.gov/admin/message.html

And Virginians still seem to be headed to the corner liquor store to wet their whistles.

BizSense was curious as to what liquor in particular was all the rage this year so we compiled a list of the top 10 selling brands for the year and how many bottles of each were bought.

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Casey Quinlan
Casey Quinlan
10 years ago

I got a headache by the time I got to #4. Captain Morgan, Jaegermeister, and Aristocrat Vodka top the list? Shows that marketing cheap highs to teens and twenty-somethings is the way to go for distillers …

Me, I’ll stick with small-batch bourbon and Hendrick’s gin.

Daniel Fell
Daniel Fell
10 years ago

As a marketer, this is fascinating and could serve as a rough demographic look at the (imbibing) population. It would also be interesting to see the data nationally and how states or regions compare. Nice to see a TN whiskey included as well.

Beth
Beth
10 years ago

Keep in mind, this is total dollars, not units! Absolute is more expensive than other brands, so their total sales are in the top–but if it was total number of bottles sold, we’d see different, cheaper brands.

Elle
Elle
10 years ago

Ms. Casey, don’t act like you didn’t drink the cheap stuff in college. We all have to start off with training wheels and work our way up. It’s the natural progression of maturing. Aristocrat Vodka is placed in a plastic container to withstand the long chuck into the woods when the police show up at the college party. Many tears and dollars were saved in my early years with that resiliant plastic bottle. As I got older and could afford a good lawyer, I moved on to Grey Goose.

Marsha Killington
Marsha Killington
10 years ago

People, please look at the figures. The list is in reverse order. Jack Daniels is #1, in dollar value anyway.