Carytown boutique sets the barre for fitness

Instructor Symone Anthony, left, hits the barre with Liz Stewart and Frankie DeJesus. (Photos by David Larter)

Instructor Symoné Anthony, left, with Liz Stewart and Frankie DeJesus. (Photo by David Larter)

A new sort of bar has arrived in Carytown.

Katie Gilstrap last month opened the Barre Boutique, an exercise studio that uses ballet techniques to get its participants pumped up.

Gilstrap, 34, leased a 750-square-foot space at 2820-C W. Cary St. – last occupied by Carytown Cupcakes – and spent $15,000 transforming it into a gym.

Barre Boutique instructors Julie Smith, Lauren Fagone and Sarah Bullis.

Barre Boutique instructors Julie Smith, Lauren Fagone and Sarah Bullis. (Courtesy of Katie Gilstrap)

“I’ve been a student of barre for over a year now, and it’s become a big part of my life,” Gilstrap said. “There are a few other studios in Richmond, and it’s difficult to get a class. So it definitely seemed to me that there was a need.”

Nathan Hughes of Bandazian & Holden brokered the deal for the space.

Gilstrap also owns a caregiver services organization called Lift Caregiving, which she founded in 2011 with fellow former First Market Bank employee Ted Ukrop.

She started offering classes at Barre Boutique on Jan. 21 and has begun circulating flyers.

“We’re still in a soft opening phase right now,” she said.

Other area barre studios include Local Barre in Short Pump and Richmond Barre at Patterson and Libbie avenues.

Gilstrap has dancers to lead her classes, including three veterans of the Richmond Ballet and a member of the VCU dance team.

“I think the experience of our instructors is part of what will set us apart from the competition,” she said.

The instructors are paid per session and through profit sharing, Gilstrap said.

The Barre Boutique charges $15 per class, $70 for five classes, $250 per month for unlimited classes and $200 per month for 12 months of unlimited classes.

Gilstrap said the barre technique is good for a variety of clients.

“It’s good for someone who wants to introduce fitness back into their life, because there are almost endless ways that it can be modified,” she said. “And for people that have been doing it for a while, you can scale it to make the moves more intense.

Instructor Symone Anthony, left, hits the barre with Liz Stewart and Frankie DeJesus. (Photos by David Larter)

Instructor Symoné Anthony, left, with Liz Stewart and Frankie DeJesus. (Photo by David Larter)

A new sort of bar has arrived in Carytown.

Katie Gilstrap last month opened the Barre Boutique, an exercise studio that uses ballet techniques to get its participants pumped up.

Gilstrap, 34, leased a 750-square-foot space at 2820-C W. Cary St. – last occupied by Carytown Cupcakes – and spent $15,000 transforming it into a gym.

Barre Boutique instructors Julie Smith, Lauren Fagone and Sarah Bullis.

Barre Boutique instructors Julie Smith, Lauren Fagone and Sarah Bullis. (Courtesy of Katie Gilstrap)

“I’ve been a student of barre for over a year now, and it’s become a big part of my life,” Gilstrap said. “There are a few other studios in Richmond, and it’s difficult to get a class. So it definitely seemed to me that there was a need.”

Nathan Hughes of Bandazian & Holden brokered the deal for the space.

Gilstrap also owns a caregiver services organization called Lift Caregiving, which she founded in 2011 with fellow former First Market Bank employee Ted Ukrop.

She started offering classes at Barre Boutique on Jan. 21 and has begun circulating flyers.

“We’re still in a soft opening phase right now,” she said.

Other area barre studios include Local Barre in Short Pump and Richmond Barre at Patterson and Libbie avenues.

Gilstrap has dancers to lead her classes, including three veterans of the Richmond Ballet and a member of the VCU dance team.

“I think the experience of our instructors is part of what will set us apart from the competition,” she said.

The instructors are paid per session and through profit sharing, Gilstrap said.

The Barre Boutique charges $15 per class, $70 for five classes, $250 per month for unlimited classes and $200 per month for 12 months of unlimited classes.

Gilstrap said the barre technique is good for a variety of clients.

“It’s good for someone who wants to introduce fitness back into their life, because there are almost endless ways that it can be modified,” she said. “And for people that have been doing it for a while, you can scale it to make the moves more intense.

This story is for our paid subscribers only. Please become one of the thousands of BizSense Pro readers today!

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

 — 

 — 

 — 

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected].

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMBERSHIP PLEASE EMAIL [email protected]




Return to Homepage

Subscribe
Notify of
guest

5 Comments
oldest
newest most voted
Inline Feedbacks
View all comments
Emily
Emily
11 years ago

I’m so excited to see this! I drive 30 minutes each way to go to Local Barre, and Barre Boutique is a mile down the street!

Erica
Erica
11 years ago

I really, really wish someone would open one of thses in Northside. Just sayin’

Ann Mumford
Ann Mumford
11 years ago

Classes for seniors?

Brooke
Brooke
11 years ago

I just saw your store the other day! I am looking forward to attending a few classes!

claudia trine
claudia trine
8 years ago

Hi Katie, Just saw your sign in Carytown. It’s so good to have a studio close by. I am a senior (68) and an old dancer (NYC Ballet). I owned a ballet studio for years. Barre has been such a good form of exercise for me and I would like to continue taking classes and teach a senior’s class. When you get a schedule please email me .Claudia Trine