Style Delivered’s pop-up shop inside Modern Artifacts. (Photos by Michael Thompson)
A Carytown retailer is giving other local vendors a chance for some exposure in the popular shopping district.
Modern Artifacts is hosting six consecutive weekends of pop-up shops inside its space at 3039 W. Cary St. The store will host a different Richmond-based business each weekend through Dec. 22.
A mural showcases the upcoming pop-up retailers.
For its first weekend, Modern Artifacts hosted mobile retailer Style Delivered on Nov. 15 and 16. Blackbird Tees, bbgb, Era Vintage, Marco Mahler and Love This are scheduled for upcoming weekends.
Only two of the businesses, Era Vintage in Church Hill and bbgb in the Museum District, have brick-and-mortar stores. The pop-up shops give the businesses access to Carytown’s heavy weekend foot traffic while exposing the customers that follow these businesses to the Modern Artifacts brand.
“We like helping other businesses and growing our customer base,” said Modern Artifacts owner Bill Montgomery.
Modern Artifacts handles the marketing and promotion for the pop-up shops, and the businesses pay a percentage of their sales to their host.
Montgomery and his wife, Sharon, launched Modern Artifacts in March 2012 after retiring from decades-long careers in commercial real estate, most recently in Northern Virginia.
The store sells household decorations, gifts, jewelry and art. Items run as high as $400, but the average piece sells for $100.
“Selling the art on the walls – it’s complimentary to have the pop-up shop in the middle of the floor,” Montgomery said.
Modern Artifacts’ space at West Cary and South Belmont streets was previously home to Phoenix, a women’s fashion store, before that store moved across the street.
Modern Artifacts owner Bill Montgomery and his wife, Sharon.
Style Delivered’s pop-up shop inside Modern Artifacts. (Photos by Michael Thompson)
A Carytown retailer is giving other local vendors a chance for some exposure in the popular shopping district.
Modern Artifacts is hosting six consecutive weekends of pop-up shops inside its space at 3039 W. Cary St. The store will host a different Richmond-based business each weekend through Dec. 22.
A mural showcases the upcoming pop-up retailers.
For its first weekend, Modern Artifacts hosted mobile retailer Style Delivered on Nov. 15 and 16. Blackbird Tees, bbgb, Era Vintage, Marco Mahler and Love This are scheduled for upcoming weekends.
Only two of the businesses, Era Vintage in Church Hill and bbgb in the Museum District, have brick-and-mortar stores. The pop-up shops give the businesses access to Carytown’s heavy weekend foot traffic while exposing the customers that follow these businesses to the Modern Artifacts brand.
“We like helping other businesses and growing our customer base,” said Modern Artifacts owner Bill Montgomery.
Modern Artifacts handles the marketing and promotion for the pop-up shops, and the businesses pay a percentage of their sales to their host.
Montgomery and his wife, Sharon, launched Modern Artifacts in March 2012 after retiring from decades-long careers in commercial real estate, most recently in Northern Virginia.
The store sells household decorations, gifts, jewelry and art. Items run as high as $400, but the average piece sells for $100.
“Selling the art on the walls – it’s complimentary to have the pop-up shop in the middle of the floor,” Montgomery said.
Modern Artifacts’ space at West Cary and South Belmont streets was previously home to Phoenix, a women’s fashion store, before that store moved across the street.
Modern Artifacts owner Bill Montgomery and his wife, Sharon.