The Pitch: Advertising + marketing news

The Pitch is Richmond BizSense’s monthly advertising news digest. Tell us about your new accounts and campaigns by emailing [email protected].

The Martin Agency is working with the Kennedy Library Foundation and Tool of North America on “An Idea Lives On.” The project is a tribute to former president John F. Kennedy. The public is encouraged to submit stories of how Kennedy lives on for the project’s website.

The agency is getting some attention for a video tied to its three-month internship program, dubbed Martin Agency Kitchen.

Free Agents Marketing is launching a campaign for EVB, a bank headquartered in Tappahannock. The firm will provide marketing strategies, media placement and creative development from its Richmond office.

Free Agents Marketing also has created a brand platform and an employee communications strategy for the human resources division of UCHealth, a new Colorado-based health system.

Madison + Main is working on a website for Kambourian Jewelers.

The company also added to its staff. Lindsay Benesek is working as an administrative assistant. Geoff Glisson, a graduate of the Maryland Institute College of Art, is art director.

Williams Media is helping Richard Bland College of William & Mary promote its first pecan harvest.

Impact Makers launched a new logo and website. The management and technology firm says it has experienced substantial growth in revenue, employees and contributions to its nonprofit community partners. The logo was designed by circle S studio.

Prospera Financial of Dallas hired circle S studio to design its new website and assist with digital marketing efforts.

HTNB Corp. hired PadillaCRT for its public and community relations programs in Virginia and Washington. PadillaCRT will help showcase the company’s expertise in addressing regional transportation challenges.

Richmond 2015 has enlisted three firms for marketing, communications and public relations work to promote the 2015 UCI Road World Championships. Lifestyle Marketing Group of Atlanta will lead its development and sponsorship strategy. West Cary Group of Richmond will assist with marketing and advertising opportunities. The Hodges Partnership of Richmond will coordinate public, community and media relations.

Neathawk Dubuque & Packett finished the Double Discovery campaign for Children’s Hospital of Richmond at VCU. The ads feature real children who are patients at the hospital.

The agency also won nine Summit Awards from the Blue Ridge Chapter of the Public Relations Society of America. It won three gold awards, a silver award and the Lin Chaff Award for Creativity for its work with Mountain Lake Lodge. It won two gold awards for its work with the CMR Institute. It won a gold award for The Bridges groundbreaking ceremony, a gold award for promotion of the Vegetarian Congress for client Loma Linda University Health and a silver award for its own employee wellness initiative.

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