Firm set to fill a gap as it moves downtown

Leasing agent Matthew Mullett, left, architect Chris Fultz, Feedback's Jeff Thompson and Dean Browell tour the agency's future home on the fourth floor of 1401 E. Cary St. (Photo by Brandy Brubaker)

Leasing agent Matthew Mullett, left, architect Chris Fultz, Feedback’s Jeff Thompson and Dean Browell tour the agency’s future home on the fourth floor of 1401 E. Cary St. (Photo by Brandy Brubaker)

A Shockoe Bottom office building has received some positive feedback in the form of another new tenant.

Feedback, a social media research and strategy company, will move in mid-January to the former These Four Walls building at 1401 E. Cary St. The firm, now located near Midlothian, snagged 2,450 square feet of the building’s fourth floor.

Feedback president and chief executive Jeff Thompson said the company wanted its Richmond headquarters to be in the city.

“This is where things are happening,” he said.

Broker Matthew Mullett of Shockoe Company showed them several buildings before they fell for the former furniture shop and signed a seven-year lease.

Thompson and Dean Browell founded Feedback in 2009 and found their first office in the Midlothian area by way of a Craigslist ad. They quickly outgrew that location and moved to 1909 Huguenot Road, Browell said. Again needing more space, they decided to move downtown.

The new location is undergoing extensive renovations to transform it from old apartments to a modern office. Feedback will have seven individual offices and two large conference rooms as well as open space.

Architect Chris Fultz designed the layout, and City & Guilds is the general contractor.

Work is also ongoing for Feedback’s future floor mate, Canal Capital Management, which plans to open its new office in January, building owners said. Law firm Kaplan Voekler Cunningham & Frank recently moved into the first three floors.

The 22,000-square-foot building is owned by Capital Square Management, which purchased it in June 2012 for $1.99 million, according to city records. It had been vacant since the furniture retailer closed in February of that year.

About $1 million in building permits have been filed on the property this year, city records show. Union First Market Bank financed the acquisition and development of the property, Capital Square vice president of acquisitions Yogi Singh told BizSense in August.

The building recently got a fresh coat of paint and new outdoor lighting, among other renovations.

Feedback also has offices in New York, London and Paris and will soon open one in Singapore.

1401 E. Cary St.'s new look, left, and its previous incarnation. (RBS photos)

1401 E. Cary St.’s new look, left, and its previous incarnation. (RBS photos)

Leasing agent Matthew Mullett, left, architect Chris Fultz, Feedback's Jeff Thompson and Dean Browell tour the agency's future home on the fourth floor of 1401 E. Cary St. (Photo by Brandy Brubaker)

Leasing agent Matthew Mullett, left, architect Chris Fultz, Feedback’s Jeff Thompson and Dean Browell tour the agency’s future home on the fourth floor of 1401 E. Cary St. (Photo by Brandy Brubaker)

A Shockoe Bottom office building has received some positive feedback in the form of another new tenant.

Feedback, a social media research and strategy company, will move in mid-January to the former These Four Walls building at 1401 E. Cary St. The firm, now located near Midlothian, snagged 2,450 square feet of the building’s fourth floor.

Feedback president and chief executive Jeff Thompson said the company wanted its Richmond headquarters to be in the city.

“This is where things are happening,” he said.

Broker Matthew Mullett of Shockoe Company showed them several buildings before they fell for the former furniture shop and signed a seven-year lease.

Thompson and Dean Browell founded Feedback in 2009 and found their first office in the Midlothian area by way of a Craigslist ad. They quickly outgrew that location and moved to 1909 Huguenot Road, Browell said. Again needing more space, they decided to move downtown.

The new location is undergoing extensive renovations to transform it from old apartments to a modern office. Feedback will have seven individual offices and two large conference rooms as well as open space.

Architect Chris Fultz designed the layout, and City & Guilds is the general contractor.

Work is also ongoing for Feedback’s future floor mate, Canal Capital Management, which plans to open its new office in January, building owners said. Law firm Kaplan Voekler Cunningham & Frank recently moved into the first three floors.

The 22,000-square-foot building is owned by Capital Square Management, which purchased it in June 2012 for $1.99 million, according to city records. It had been vacant since the furniture retailer closed in February of that year.

About $1 million in building permits have been filed on the property this year, city records show. Union First Market Bank financed the acquisition and development of the property, Capital Square vice president of acquisitions Yogi Singh told BizSense in August.

The building recently got a fresh coat of paint and new outdoor lighting, among other renovations.

Feedback also has offices in New York, London and Paris and will soon open one in Singapore.

1401 E. Cary St.'s new look, left, and its previous incarnation. (RBS photos)

1401 E. Cary St.’s new look, left, and its previous incarnation. (RBS photos)

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