SweetFrog mascots Scoop and Cookie tried on the pinstripes. (photo courtesy of SweetFrog)
A Richmond-based frozen yogurt chain is now operating in the house that Steinbrenner built.
Sweet Frog struck a franchise and sponsorship deal for its frozen yogurt to be served at Yankee Stadium in New York.
Sweet Frog marketing director Victor DiPace said the Yankees pitched the idea of franchising a store at their stadium to several fro-yo suitors.
“That’s a thing to be pretty proud of. We went up against several of our competitors and we beat them,” DiPace said.
It’s a modified version of Sweet Frog’s typical franchises, DiPace said. Legends, the Yankees concessions provider, will run a Sweet Frog concession stand at Yankee Stadium and the Yankees will give Sweet Frog some in-stadium advertising and a few other perks. Sweet Frog will also sponsor a game and offer a promotional giveaway.
DiPace said the company has previously tossed around the idea of getting Sweet Frog into stadiums. Yankee stadium gives the brand a chance to get in front of sell-out crowds of about 50,000.
“It’s certainly a foot in the door into an arena we’ve talked about,” said DiPace, who declined to provide financial terms of the deal.
Sweet Frog will monitor this season’s stats to see if stadium franchising is something they’d like to pursue more in the future. The stand was up-and-running for the Yankees’ April 7 home opener.
Sweet Frog opened in Richmond in 2009 and now has more than 320 stores in 26 states. The Yankee stadium shop is its fifth location in New York, joining others that are mostly on Long Island.
Bent on becoming the biggest frozen yogurt chain in the country, the company recently hired local ad agency Big River to build a branding strategy.
SweetFrog mascots Scoop and Cookie tried on the pinstripes. (photo courtesy of SweetFrog)
A Richmond-based frozen yogurt chain is now operating in the house that Steinbrenner built.
Sweet Frog struck a franchise and sponsorship deal for its frozen yogurt to be served at Yankee Stadium in New York.
Sweet Frog marketing director Victor DiPace said the Yankees pitched the idea of franchising a store at their stadium to several fro-yo suitors.
“That’s a thing to be pretty proud of. We went up against several of our competitors and we beat them,” DiPace said.
It’s a modified version of Sweet Frog’s typical franchises, DiPace said. Legends, the Yankees concessions provider, will run a Sweet Frog concession stand at Yankee Stadium and the Yankees will give Sweet Frog some in-stadium advertising and a few other perks. Sweet Frog will also sponsor a game and offer a promotional giveaway.
DiPace said the company has previously tossed around the idea of getting Sweet Frog into stadiums. Yankee stadium gives the brand a chance to get in front of sell-out crowds of about 50,000.
“It’s certainly a foot in the door into an arena we’ve talked about,” said DiPace, who declined to provide financial terms of the deal.
Sweet Frog will monitor this season’s stats to see if stadium franchising is something they’d like to pursue more in the future. The stand was up-and-running for the Yankees’ April 7 home opener.
Sweet Frog opened in Richmond in 2009 and now has more than 320 stores in 26 states. The Yankee stadium shop is its fifth location in New York, joining others that are mostly on Long Island.
Bent on becoming the biggest frozen yogurt chain in the country, the company recently hired local ad agency Big River to build a branding strategy.