Childhood shoppers grow up to buy the business

A new owner took over Buttons & Bows at 1517 N Parham Road near Regency Square. (Photo by Michael Thompson.)

A new owner took over Buttons & Bows at 1517 N Parham Road near Regency Square. (Photo by Michael Thompson.)

A decades-old West End store has changed owners.

Patricia Alford, the founder of Buttons & Bows in the Ridge Shopping Center, sold the children’s clothing and toy store in January to Amanda Ayers and Ann Palmore. The same month, the new owners took over the lease for the 4,800-square foot retail spot at 1517 N Parham Road near Regency Square.

Ayers and Palmore wouldn’t say how much they paid for the business or how they are financing it. All 16 of Buttons & Bows’ employees remained through the change in ownership.

Alford launched the business nearly 30 years ago. Ayers and Palmore were introduced after each responded last year when Alford indicated that she was looking to get out of the business and travel more.

“We’re continuing with the tradition,” Ayers said. “We’re also catering to younger mothers, like me, and doing more with social media.”

Ayers and Palmore were familiar with the store they now run.

“This is where I came to get all my cotillion dresses,” Ayers said.

Palmore got her start in retail as a teenager and has a fashion merchandising degree from Virginia Commonwealth University. She’s had stints with Miller & Rhodes in Richmond and Macy’s in New York. Ayers works in the medical sales industry.

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Rebecca Griffith
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Richmond is fortunate to have a place to shop at such a lovely store, filled with unique clothes, shoes, toys and much more. The staff is wonderful, giving personal attention to each customer . Good Luck Ladies !

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