Chain is double dipping in Richmond

 

Zoës Kitchen opened April 24 at 1601 Willow Lawn Drive. (Photo by Michael Thompson.)

Zoës Kitchen opened April 24 at 1601 Willow Lawn Drive. (Photo by Michael Thompson.)

A Mediterranean restaurant chain last week opened its first Richmond location and already is planning to expand to Short Pump.

Zoës Kitchen opened April 24 at 1601 Willow Lawn Drive. The publicly traded chain set up shop in a 3,400-square-foot space in the Shops at Willow Lawn near the new American Tap Room and the soon-to-open Travinia Italian Kitchen & Bar. The three restaurants are part of a new restaurant row for the shopping center.

Zoës isn’t stopping there. It plans to open in October in a 2,800-square-foot property at the Corner at Short Pump shopping center at West Broad Street and Lauderdale Drive.

Tony Fratoe, Zoës’ regional operator for Virginia, said more storefronts could be in the works.

Richmond “is certainly a sustainable market for (more) locations,” Fratoe said. “We look for that upwardly mobile-educated-affluent demographic.”

Zoës serves Mediterranean fare with a Southern U.S. influence. It competes with the likes of Panera and Chipotle, Fratoe said.

The Willow Lawn Zoës is the company’s ninth in Virginia, joining spots in Northern Virginia, Charlottesville and Lynchburg. It now has 116 locations across the Mid-Atlantic, Southeast and Texas.

Zoës serves Mediterranean fare with a Southern U.S. influence and competes with the chains like Panera and Chipotle. (Photo by Michael Thompson.)

Zoës serves Mediterranean fare with a Southern U.S. influence and competes with the chains like Panera and Chipotle. (Photo by Michael Thompson.)

“We’ve already opened 17 stores this year,” Fratoe said. “We’re targeting 30 to 40 (new locations) for the year.”

A Williamsburg Zoës is slated to open in July, and locations in Newport News, Virginia Beach and Chesapeake are expected in 2015, he said.

Zoës went public in April with an IPO at $15 a share, according to the company’s website. Its stock closed Wednesday at $26.25 per a share.

Husband-and-wife team Zoe and Marcus Cassimus opened the first Zoes in 1995 in Alabama. John, their son, and Archie Andrews opened a second location later that same year.  Last year, the company moved its headquarters to Plano, Texas.

 

Zoës Kitchen opened April 24 at 1601 Willow Lawn Drive. (Photo by Michael Thompson.)

Zoës Kitchen opened April 24 at 1601 Willow Lawn Drive. (Photo by Michael Thompson.)

A Mediterranean restaurant chain last week opened its first Richmond location and already is planning to expand to Short Pump.

Zoës Kitchen opened April 24 at 1601 Willow Lawn Drive. The publicly traded chain set up shop in a 3,400-square-foot space in the Shops at Willow Lawn near the new American Tap Room and the soon-to-open Travinia Italian Kitchen & Bar. The three restaurants are part of a new restaurant row for the shopping center.

Zoës isn’t stopping there. It plans to open in October in a 2,800-square-foot property at the Corner at Short Pump shopping center at West Broad Street and Lauderdale Drive.

Tony Fratoe, Zoës’ regional operator for Virginia, said more storefronts could be in the works.

Richmond “is certainly a sustainable market for (more) locations,” Fratoe said. “We look for that upwardly mobile-educated-affluent demographic.”

Zoës serves Mediterranean fare with a Southern U.S. influence. It competes with the likes of Panera and Chipotle, Fratoe said.

The Willow Lawn Zoës is the company’s ninth in Virginia, joining spots in Northern Virginia, Charlottesville and Lynchburg. It now has 116 locations across the Mid-Atlantic, Southeast and Texas.

Zoës serves Mediterranean fare with a Southern U.S. influence and competes with the chains like Panera and Chipotle. (Photo by Michael Thompson.)

Zoës serves Mediterranean fare with a Southern U.S. influence and competes with the chains like Panera and Chipotle. (Photo by Michael Thompson.)

“We’ve already opened 17 stores this year,” Fratoe said. “We’re targeting 30 to 40 (new locations) for the year.”

A Williamsburg Zoës is slated to open in July, and locations in Newport News, Virginia Beach and Chesapeake are expected in 2015, he said.

Zoës went public in April with an IPO at $15 a share, according to the company’s website. Its stock closed Wednesday at $26.25 per a share.

Husband-and-wife team Zoe and Marcus Cassimus opened the first Zoes in 1995 in Alabama. John, their son, and Archie Andrews opened a second location later that same year.  Last year, the company moved its headquarters to Plano, Texas.

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Brett Hunnicutt
Brett Hunnicutt
8 years ago

I suppose that rapid expansion is the way to make the most money in this game. Although I don’t understand how decisions can be made to expand so quickly when sales results haven’t even had a chance to level off and be reviewed for specific regions, before 10 more locations open up. I suppose you just feed the beast that is Wall Street and hope it shakes out in the end, just in time to shutter 20 old locations. I’ll be the first to admit that I don’t understand it, but always find it interesting to watch.

Jim Sowers
Jim Sowers
8 years ago

Another chain restaurant in Short Pump. Let me suggest some locally owned alternatives – Tara Tai, Iron Fish Grill, Patina Grill, Peter Changs, and in Manakin-Sabot there’s Sunset Grill and Enzo’s. Please add to the list.