Beer startup heads to Short Pump

A beer shop on Boulevard is expanding to the West End. Photos by Michael Thompson.

A beer shop on Boulevard is expanding to the West End. Photos by Michael Thompson.

Less than three months after opening on the Boulevard, a beer shop is expanding to Short Pump.

Reid Carter said he plans to open Growlers to Go near the Trader Joe’s in Short Pump in May. While the lease has not been finalized, Carter said the location would most likely be the 1,600-square-foot space at 11341 W. Broad St. in Short Pump Station that was formerly home to a retail store called Jake & Friends.

The West End Growlers to Go will have 70 taps for beer lovers looking to get their growlers – portable beer containers – filled. The new location also will have an expanded selection of bottled and canned beer.

Carter opened the first Growlers to Go in December at 1017 N. Boulevard with 56 draft lines.

A new Starbucks recently opened next to the Boulevard Growlers to Go.

A new Starbucks recently opened next to the Boulevard Growlers to Go.

“We’re trying to bring the same store out to the suburbs,” Carter said. “We are interested in dominating this little convenience craft beer situation here in Richmond.”

Carter would not say how much the expansion is costing but did say it’s being financed with family assets and with help from Bank of America.

Carter said Short Pump was an attractive location because of its density.

“A lot of the people who come to the Boulevard store come from Short Pump,” Carter said.

But it’s just one stop along the way for Carter’s plans.

“We intend to be in several places around Richmond,” Carter said. “Hopefully later this year in Midlothian or maybe Charlottesville.”

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Travis Jordan
Travis Jordan
5 years ago

good luck because Sergios does well in Chesterfield its going to be hard to beat them. I go there when I have time. Don’t know if you will survive in Midlothian. Sergios has a big clientele already.