A Fan gym has undergone some upgrades, thanks to a boost from one of its members.
ReDefine RVA, a gym at 2609 W. Cary St., received a five-figure investment from one of its members. Owners Alan Koger, Cyprian Yankey and Antoine Meredith are using the money to renovate and rebrand their 2-year-old concept.
“One of our clients really enjoyed the experience and decided to basically invest in us and help us grow,” Yankey said.
The unnamed investor now holds a 10 percent stake in ReDefine. With the extra funds, the gym enlisted ad firm Made Creative, based next door, to update the brand.
ReDefine also made some upgrades to its workout space. Renovations have included replacing all the gym’s rubber matting, repairing cracked windows and ordering new merchandise.
ReDefine offers trainer-led workout sessions for up to six people in its two-story 3,100-square-foot space. The second floor is an open gym that up to four people can use at a time. There is also an additional unused 1,900 square feet in the building the owners may use to expand.
Yankey said ReDefine has about 75 clients. A one-hour session costs $35, one session a week for a month costs $175, and two sessions a week for a month costs $315. The monthly rates include access to the open gym space.
ReDefine isn’t the only area gym that’s been flexing its muscles. A Crunch franchisee is making a multiple-location push in Richmond, and the market abounds with niche concepts like stationary cycling, CrossFit, ballet barre and yoga.
ReDefine’s owners have a background in personal training and group fitness. They said they shoot for small classes to combine the attention and privacy that comes with one-on-one training and the camaraderie and accountability that comes with group exercise.
“You’re not having to worry about 200 other people looking at you,” Koger said.
In addition to fitness classes, ReDefine members are advised on their diet and workout plans. Koger said that he and his co-owners eventually hope to attract more members with another location.
“We really decided to at least open a second spot,” Koger said. “We don’t know if that would be West End or elsewhere.”