Aldi makes play for another local store

Aldi plans to take over a portion of a Burlington Coat Factory on West Broad Street. Photos by Katie Demeria.

Aldi plans to take over a portion of a Burlington Coat Factory on West Broad Street. Photos by Katie Demeria.

A German grocery chain is hungry for more territory in Richmond.

Aldi, which last week opened its first two local stores, has filed plans in Henrico County for what would eventually be its eighth location in the Richmond area.

The company, according to plans submitted with the county, would take over a portion of the 121,000-square-foot Burlington Coat Factory building at 6291 W. Broad St.

The building currently houses Burlington Coat Factory and a smaller Office Max on the end opposite the proposed Aldi space. The plans indicate that those two stores will continue to operate, with Aldi’s one-story store set to come in at just over 20,000 square feet.

The first shoppers browse the shelves of the new Parham Road Aldi. Photos by Katie Demeria.

The first shoppers browse the shelves of the new Parham Road Aldi.

The building, which sits at West Broad Street and Horsepen Road, is owned by Kimco Richmond 800 Inc. and co-owned by Barbara Desimone of the Burlington Coat Factory. Kimley-Horn is the engineer on the project.

The 11-acre parcel also contains a 7,500-square-foot standalone O’Charley’s restaurant.

Aldi’s plan was filed with the county last week and has not yet been scheduled to go before the Henrico County Planning Commission.

An Aldi representative did not return requests for comment on the proposed store.

Aldi’s first two local stores opened last week on North Parham Road and in Colonial Heights. Two more are set to open by the fall on Staples Mill Road and in Mechanicsville. And other locations on Robious Road in Chesterfield County and in the city on North Boulevard are in the works.

The grocer aims to differentiate itself from competitors by keeping its prices low and eliminating overhead costs through practices like cart rental systems and charging for grocery bags. While it offers 1,300 common grocery items, Aldi largely stocks its own brands and limits the number of big-name labels.

The company has said it has an aggressive U.S. growth plan that calls for 650 new stores over a five-year period and 2,000 stores nationwide by 2018.

Aldi plans to take over a portion of a Burlington Coat Factory on West Broad Street. Photos by Katie Demeria.

Aldi plans to take over a portion of a Burlington Coat Factory on West Broad Street. Photos by Katie Demeria.

A German grocery chain is hungry for more territory in Richmond.

Aldi, which last week opened its first two local stores, has filed plans in Henrico County for what would eventually be its eighth location in the Richmond area.

The company, according to plans submitted with the county, would take over a portion of the 121,000-square-foot Burlington Coat Factory building at 6291 W. Broad St.

The building currently houses Burlington Coat Factory and a smaller Office Max on the end opposite the proposed Aldi space. The plans indicate that those two stores will continue to operate, with Aldi’s one-story store set to come in at just over 20,000 square feet.

The first shoppers browse the shelves of the new Parham Road Aldi. Photos by Katie Demeria.

The first shoppers browse the shelves of the new Parham Road Aldi.

The building, which sits at West Broad Street and Horsepen Road, is owned by Kimco Richmond 800 Inc. and co-owned by Barbara Desimone of the Burlington Coat Factory. Kimley-Horn is the engineer on the project.

The 11-acre parcel also contains a 7,500-square-foot standalone O’Charley’s restaurant.

Aldi’s plan was filed with the county last week and has not yet been scheduled to go before the Henrico County Planning Commission.

An Aldi representative did not return requests for comment on the proposed store.

Aldi’s first two local stores opened last week on North Parham Road and in Colonial Heights. Two more are set to open by the fall on Staples Mill Road and in Mechanicsville. And other locations on Robious Road in Chesterfield County and in the city on North Boulevard are in the works.

The grocer aims to differentiate itself from competitors by keeping its prices low and eliminating overhead costs through practices like cart rental systems and charging for grocery bags. While it offers 1,300 common grocery items, Aldi largely stocks its own brands and limits the number of big-name labels.

The company has said it has an aggressive U.S. growth plan that calls for 650 new stores over a five-year period and 2,000 stores nationwide by 2018.

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