The brush strokes have started at 1 E. Cary St., where ad agency Neathawk, Dubuque & Packett is having its building tattooed as part of its marketing campaign for the Virginia Museum of Fine Arts’ latest exhibit, “Japanese Tattoo: Perseverance, Art, and Tradition.”
The exhibit, which opens Friday, features the work of seven artists whose designs continue the Japanese tradition of sleeve and body tattooing. To spread the word about the exhibit, the museum commissioned ND&P, which in turn commissioned Moya, a muralist from Japan, to paint a tattoo on the sides of its building.
Moya got to work this week after arriving from Kyoto. He will put the finishing touches on the mural through the weekend, including during a street party that ND&P is throwing on Saturday.
Other events tied to the opening include a talk by exhibit designer Kip Fulbeck on Friday, a gallery walk with Fulbeck on Saturday, and a film festival and other events scheduled through the exhibit’s duration. The exhibit will run through Sept. 27.
Also this weekend, the campaign will extend to GRTC buses, which will begin displaying banner advertisements. Featuring images created by ND&P and tattoo designs by local artist Brian Bruno, the ads will appear on the backs and driver’s sides of nearly 20 city buses.
The campaign also features posters at city bus stops, website banner ads, and sticker ads and cup sleeves to be distributed at area coffee shops.