The Pitch: Advertising and marketing news for June 30, 2015

Studio Flatland won a 2015 Summit Creative Award for “Penny Bags a Buck,” an online video series for ClearPoint Credit Counseling featuring live action characters with an animated imaginary friend. The four-part series leveraged ClearPoint employees as talent and was directed by Studio Flatland lead creative Elias Dancey. A follow-up series completed photography in February and is set to be released this summer.

NimblePitch has moved to 1E, the coworking space in the Richmond Times-Dispatch building downtown. The agency creates mobile-friendly websites that engage audiences through digital storytelling and interactive experiences.

Spang TV has become bicoastal by teaming with new business partner and lead director Andrew Jenkins, who is based out of Los Angeles. The Richmond-based commercial production company has done work for American Airlines, MasterCard and the Virginia Lottery.

Free Agents Marketing has revamped the Bon Secours Washington Redskins Training Center website and launched the second year of the Redskins Fandemonium social media contest. The contest for a Redskins fan prize package began June 1 and will run through the end of the camp, scheduled July 30-Aug. 16.

FAM also worked with Bon Secours on a campaign with local pedicab service Spoken4 to promote Bon Secours for Men, a regional health network targeted to men ages 20 to 40. Signage on Spoken4’s pedicabs features Washington Redskins’ linebacker Ryan Kerrigan with the headline “Check Your Health Before You Wreck Your Health” and the statistic that 1 in 5 men are at risk for high blood pressure.

FAM picked up two 2015 Pinnacle Awards from the Hampton Roads Chapter of the Public Relations Society of America (PRSA). The agency received a second-place award in the Public Relations Project $3,500 and above category for work it did for Bon Secours Liver Institute of Virginia/Sofosbuvir clinical trial, and a first-place award in the Reputation/Brand Management $3,500 and above category for its “My Baby My Way” campaign.

A TV spot produced by The King Agency and Dreams Factory has been nominated for an Emmy Award. The “Q-Man” spot was part of a campaign for Metro Richmond Crime Stoppers. Both firms donated their time for the production of the campaign, which was developed in 2014. The spot was directed by Dreams Factory’s Sunny Zhao.

Impression Marketing has been awarded nine contracts to build mobile responsive websites. The Chesterfield County-based firm is building the sites for Oyster Consulting, Richmond Shower Doors & More, Thompson Fixture Installation, Response Institute/CPR Consultants, Security Alliance, Atlantic Heating & Cooling, the Richmond Alarm family of companies, Colon & Rectal Specialists, and Lighting by Design.

The Martin Agency launched the third round of Geico’s “It’s What You Do” campaign with its “Prisoner: It’s What You Do” television spot.

The agency also promoted Andy Azula to executive creative director. During his 10 years at Martin, Azula has led the creative on several accounts, such as UPS, Pizza Hut, Manpower Group, Experian, Exxon, Kraft and most recently Microsoft. While working on UPS, Andy became part of its advertising campaign as the “Whiteboard Guy” and appeared in over 50 television commercials.

The Martin Agency was named as one of seven semifinalists in the running for Priceline.com, which recently ended a nearly 10-year partnership with California-based Butler, Shine, Stern & Partners, according to a report from AdWeek.

PadillaCRT won two Silver Anvil Awards, three Silver Anvil Awards of Excellence and one Bronze Anvil Award from the PRSA.

The Silver Anvils, for outstanding public relations programs, were awarded for the company’s work for Bridgestone and CarMax. Runner-up Silver Anvil Awards of Excellence were awarded for the company’s work for BASF, Virginia Department of Rail and Public Transportation and U.S. Highbush Blueberry Council. Work for the Highbush Blueberry Council also earned the firm a Bronze Anvil in the External Websites category for website design and content strategy.

The Bridgestone, CarMax and Virginia Department of Rail and Public Transportation accounts are managed from PadillaCRT’s Richmond office.

StoryWerks has created a campaign for the launch of a new scratch game for the Virginia Lottery. The agency created the game and led the branding, partnerships and design effort for “Summer Jam,” which utilizes digital advertising, including video and banners, radio spots, and a digital experience website, vasummerjam.com.

The site highlights more than 50 exclusive music videos and behind-the-scenes interviews that the agency also produced, free downloads and more from Virginia-based bands that participated in the campaign, including Carbon Leaf, Jukebox the Ghost, and Anhayla. The lottery game, which StoryWerks designed, has a $150,000 top prize.

Neathawk Dubuque & Packet (ND&P) won two Superior Awards this month for work created for VCU Medical Center in the 2015 Mid-Atlantic Marketing Excellence Awards sponsored by the Mid-Atlantic Society for Healthcare Strategy and Market Development.

ND&P won in the Broadcast Advertising category for a VCU Medical Center UCI Road World Championships video and in Service Line Marketing for a VCU Medical Center OB campaign.

ND&P also won six awards at the 68th Virginia Public Relations Awards, sponsored by the Richmond chapter of the PRSA. The agency won merit awards in the Capital category for the video, “What’s the Human Spirit Made Of?” for VCU Health System; an agency self-promotion magazine article for Our Health, and a press conference and media relations on behalf of PeoplExpress. The agency won a merit in the Commonwealth category for [email protected] for the O. Winston Link Museum.

West Cary Group has hired Barbara Joynes as its new senior vice president, director of account management. She will oversee the strategic direction and operational execution of client engagements.

Joynes brings over 30 years of marketing experience to West Cary Group, having worked with clients such as Morgan Stanley, Saab and American Express. While at The Martin Agency, she rose to partner, executive vice president. In 2012, she left to start her own consulting firm, Joynes-Knight Consulting.

Four Studio Center actors have been cast in the new PBS drama “Mercy Street,” which is currently filming in Richmond. The actors, who are on the company’s on-camera roster, are Gary Morton, Ryan Clemens, Paul Huber and Joshua Moore. They were cast through casting director Tracy Kilpatrick. They will appear in the six-part Civil War-based drama series, which will air Sunday nights early next year.

Five VCU Brandcenter alums are on a team that won the Cannes Lion Grand Prix – Outdoor at the International Advertising Festival in Cannes, France. The agency is Media Arts Lab in Los Angeles. The alums on the campaign are Mollie Partesotti, strategy director; Charles Hodges, creative director; Greg Greenburg, associate creative director; Matt Spicer, writer; and Jessica Sartoretto, strategist.

Commonwealth Partnerships has been engaged by Draper Aden Associates, an engineering, surveying and environmental services firm, to develop and conduct a strategic public relations campaign for the firm and its practice groups.

The Hodges Partnership has been retained by Connexions Loyalty, a customer-loyalty program management company. The agency will coordinate an integrated public relations campaign with a focus on business-to-business content marketing.

Lythos Studios has completed a marketing campaign for Julep’s New Southern Cuisine consisting of both television commercials and print.

Madison+Main won eight Telly Awards, including two Silver Awards, for TV commercials for clients Bath County, CowanGates, Davis & Green Electrical, Howell’s Heating & Air, Sky Zone and Vera’s Fine Jewelers. The spots can be viewed here.

The agency produced a new PSA for the Lightning Protection Institute’s national event, Lightning Safety Awareness Week, with Broadscope Media. It created a series of direct mail pieces for The Dragas Cos.’ campaign aimed at new homeowners in the Chesapeake and Virginia Beach areas. The agency also launched a new website for the Virginia Aeronautical Historical Society.

Madison+Main recently hired Kaitlin Riddle as an account manager. Riddle came to the agency from the Virginia Gazette and previously worked for The Martin Agency for several years on the account team for Walmart. The agency has promoted Cassie Harris to business development manager and Lindsey Durfee to account manager.

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