Home showcase opens doors in Hallsley

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The second Massey Street of Hope home showcase kicked off over the weekend in Chesterfield County’s Hallsley community.

What started two years ago as a local developer’s effort to give back to the cancer center that helped him beat the disease has grown into a display of eight decked-out homes and a potential seven-figure fundraiser. The event has a goal this year of raising $1 million for the VCU Massey Cancer Center.

The first event was held in Chester’s Meadowville Landing in 2013, when developer George Emerson, of Emerson Builders, raised $100,000 for the center. He was successfully treated there for throat cancer, said Connie Pollard, chairwoman for this year’s Massey Street of Hope.

Pollard is also marketing director for Hallsley developer East West Communities. She said the company, which purchased the development in 2013, approached Emerson about putting on a second event this year.

“Knowing George, and knowing his commitment to Massey, we asked him if we could host it in Hallsley,” she said.

The showcase features eight homes along the newly named Massey Hope Street – a portion of Shefford Drive off Brightwalton Road that was renamed in honor of the 16-day event.

The properties feature the latest in room designs and features, including retractable patio doors and kitchen windows, reclaimed hardwood materials, and other rustic elements such as interior sliding barn doors.

Four of the homes have been pre-sold and four are still for sale.

Builders featured on the street include Biringer Builders, Falcone Custom Homes, Homesmith Construction, Main Street Homes, Perkinson Homes, Ray Williams Custom Homes and Youngblood Properties.

Perkinson built two of the eight homes showcased, including the Home of Hope, which was funded with donations from Perkinson, plumbing and fixtures company and event sponsor Ferguson, and East West Communities.

Perkinson Homes President Brian Perkinson said proceeds from the sale of the Home of Hope amounted to about $200,000 for the center. His partners in the company include Will Massey, a member of the center’s namesake family.

“Everybody’s been touched by cancer in one way, shape or form, and we felt that keeping the philanthropy right here in Richmond would be the best cause,” Perkinson said.

The event started Saturday and lasts through Sept. 27. Event hours are 11 a.m. to 6 p.m. daily, and tickets are $10, with free admission for children 12 and under.

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