Robby Peay
With a local attorney on board, a Hampton Roads law firm has staked a claim in Richmond.
Virginia Beach-based Kaleo Legal recently launched in the market with attorney Robby Peay at the helm locally.
Peay, the former CEO of downtown printing company Bizport, joined Kaleo Legal in July and established its one-man Richmond location. The 7-year-old firm, founded by Brian Wainger, has one other office in Virginia Beach with four attorneys.
“Our model is not to grow for the sake of growth, it’s to expand into markets where we feel we can have an impact, and only with the right people,” Wainger said.
Kaleo Legal is a general commercial law firm that has eliminated the billable hour model. Its attorneys, with expertise including trademark litigation and public securities, act as in-house general counsel for corporate clients on a part-time basis – a model called fractional general counsel.
Kaleo Legal attorneys works on an agreed-upon monthly retainer or with one flat fee per project. The firm does not have a permanent space in Richmond; Peay instead works out of his clients’ offices. He is currently working with clients in Innsbrook and Shockoe Bottom.
“We’ve eliminated as much overhead as possible so we can vastly reduce what our clients are paying,” said Kaleo Legal attorney Billy Poynter, who joined the firm about two years ago. “We believe it truly aligns with our incentive, which is to get the work done efficiently.”
Peay’s experience and his roots in the Richmond legal market helped spur Kaleo Legal’s jump into Central Virginia. In addition to four years at Bizport, he has for the last three years been providing fractional general counseling services for manufacturing company Synalloy.
“I’m already doing what Kaleo does, and they wanted a Richmond presence,” Peay said. “It made a lot of sense for us to join forces.”
Peay attended the University of Richmond and previously worked for McGuireWoods. Poynter and Peay also knew each other from mutual time spent at downtown law firm Williams Mullen.
Going forward, Peay said the firm’s focus on fractional general counsel services gives it a niche to tap into in Richmond.
“I don’t think there’s anyone here doing exactly what we are doing, or really close to what we are doing,” Peay said. “We’re hitting a niche that is really attractive to businesses and helping them address the bottom line of keeping their expenses as low as possible.”
Robby Peay
With a local attorney on board, a Hampton Roads law firm has staked a claim in Richmond.
Virginia Beach-based Kaleo Legal recently launched in the market with attorney Robby Peay at the helm locally.
Peay, the former CEO of downtown printing company Bizport, joined Kaleo Legal in July and established its one-man Richmond location. The 7-year-old firm, founded by Brian Wainger, has one other office in Virginia Beach with four attorneys.
“Our model is not to grow for the sake of growth, it’s to expand into markets where we feel we can have an impact, and only with the right people,” Wainger said.
Kaleo Legal is a general commercial law firm that has eliminated the billable hour model. Its attorneys, with expertise including trademark litigation and public securities, act as in-house general counsel for corporate clients on a part-time basis – a model called fractional general counsel.
Kaleo Legal attorneys works on an agreed-upon monthly retainer or with one flat fee per project. The firm does not have a permanent space in Richmond; Peay instead works out of his clients’ offices. He is currently working with clients in Innsbrook and Shockoe Bottom.
“We’ve eliminated as much overhead as possible so we can vastly reduce what our clients are paying,” said Kaleo Legal attorney Billy Poynter, who joined the firm about two years ago. “We believe it truly aligns with our incentive, which is to get the work done efficiently.”
Peay’s experience and his roots in the Richmond legal market helped spur Kaleo Legal’s jump into Central Virginia. In addition to four years at Bizport, he has for the last three years been providing fractional general counseling services for manufacturing company Synalloy.
“I’m already doing what Kaleo does, and they wanted a Richmond presence,” Peay said. “It made a lot of sense for us to join forces.”
Peay attended the University of Richmond and previously worked for McGuireWoods. Poynter and Peay also knew each other from mutual time spent at downtown law firm Williams Mullen.
Going forward, Peay said the firm’s focus on fractional general counsel services gives it a niche to tap into in Richmond.
“I don’t think there’s anyone here doing exactly what we are doing, or really close to what we are doing,” Peay said. “We’re hitting a niche that is really attractive to businesses and helping them address the bottom line of keeping their expenses as low as possible.”