Credit union planting another flag in Chester

The plans for the new branch call for self-service kiosks, space for a traditional teller, meeting areas and a tech space. Rendering courtesy of Call FCU.

The plans for the new branch will mirror those of the Hancock Village location. Rendering courtesy of Call FCU.

A local credit union’s growth plan rolls on, this time down to Chester.

Call Federal Credit Union has signed a lease to take space in a yet-to-be built strip center in the Iron Bridge Marketplace at 10800 Iron Bridge Road. It will occupy 1,400 square feet in the Kroger-anchored development.

It’s the latest step in the company’s plan to take advantage of a community charter it received last year that allows it to offer membership to the entire Richmond metro area. That plan calls for one new branch a year for at least five years. It already hit its mark for 2015 with a new location that opened in Hancock Village last month.

Roger Ball

Roger Ball

“We are looking at putting branches on major thoroughfares,” CEO Roger Ball said. “That would give us the greatest exposure to people going to and from work.”

Like the Hancock Village branch, the Iron Bridge location will utilize a new interior design that does away with traditional teller lines in favor of multi-service kiosks. It’s a trend that is spreading through the banking industry nationwide and has been gaining traction in Richmond in recent years.

With its broker Commonwealth Commercial, Call FCU is still in search of at least one more site on the Southside before turning its gaze to other localities, Ball said. It currently has 30,000 members and $364 million in assets.

“We’re still looking for the right location on Midlothian Turnpike,” Ball said. “Then we’ll go to one – to either Hanover or Henrico and determine where we start penetrating.”

Richmond architecture firm Baskervill is doing the design for the new Iron Bridge branch. RGI is the contractor. Call hopes to have the new space open for business by September or October 2016.

The plans for the new branch call for self-service kiosks, space for a traditional teller, meeting areas and a tech space. Rendering courtesy of Call FCU.

The plans for the new branch will mirror those of the Hancock Village location. Rendering courtesy of Call FCU.

A local credit union’s growth plan rolls on, this time down to Chester.

Call Federal Credit Union has signed a lease to take space in a yet-to-be built strip center in the Iron Bridge Marketplace at 10800 Iron Bridge Road. It will occupy 1,400 square feet in the Kroger-anchored development.

It’s the latest step in the company’s plan to take advantage of a community charter it received last year that allows it to offer membership to the entire Richmond metro area. That plan calls for one new branch a year for at least five years. It already hit its mark for 2015 with a new location that opened in Hancock Village last month.

Roger Ball

Roger Ball

“We are looking at putting branches on major thoroughfares,” CEO Roger Ball said. “That would give us the greatest exposure to people going to and from work.”

Like the Hancock Village branch, the Iron Bridge location will utilize a new interior design that does away with traditional teller lines in favor of multi-service kiosks. It’s a trend that is spreading through the banking industry nationwide and has been gaining traction in Richmond in recent years.

With its broker Commonwealth Commercial, Call FCU is still in search of at least one more site on the Southside before turning its gaze to other localities, Ball said. It currently has 30,000 members and $364 million in assets.

“We’re still looking for the right location on Midlothian Turnpike,” Ball said. “Then we’ll go to one – to either Hanover or Henrico and determine where we start penetrating.”

Richmond architecture firm Baskervill is doing the design for the new Iron Bridge branch. RGI is the contractor. Call hopes to have the new space open for business by September or October 2016.

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